WatsON - Stay tuned with AS Watson

Festive Cheer, Delivered with Love

Mon, 16 Feb 2026 06:40:10 +0000

To celebrate the festive season of Chinese New Year, Watsons Hong Kong's mascot, WatsBag, made special appearances at the Mong Kok and Sha Tin stores, bringing joy, festive cheer, and warm wishes to customers. During the events, WatsBag distributed festive fai chun and special gifts to customers, creating a lively and celebratory atmosphere.

A Gift Beyond Beauty

Fri, 13 Feb 2026 01:31:54 +0000

Marionnaud has launched a dedicated Valentine’s Day campaign, spotlighting the Marionnaud 1984 make‑up line together with selected products from the collection. Designed to inspire both gifting and self‑care moments, the campaign encourages customers to treat themselves or someone special during the season. To elevate the gifting experience, a ribbon printer service offering personalised ribbon engraving is also introduced, adding a thoughtful and memorable touch for loved ones.

Honouring the Past, Inspiring the Future

Thu, 12 Feb 2026 03:20:02 +0000

The AS Watson Benelux Office recently held an anniversary celebration in the Netherlands, where European management team and colleagues came together to commemorate a significant milestone in our 185-year journey. The event included a ribbon-cutting ceremony, an energetic lion dance, and the unveiling of a mini-museum inspired by the AS Watson Museum in Hong Kong.

Colleagues were invited to explore the rich heritage and participate in the games. Together, we celebrate our history while embracing the unity and spirit of innovation that have defined AS Watson since 1841.

Celebrating Togetherness

Wed, 11 Feb 2026 02:47:46 +0000

Watsons Malaysia has officially launched its Happy Beautiful Year campaign, anchored by the festive theme “Dai Tuen Yuen, Guo Leng Nin", which includes the release of a new music video to celebrate festive connections. The campaign celebrates the spirit of reunion, and the joy of reconnecting with family and loved ones.

Through a heartwarming brand film, attractive promotions, festive gift offerings, and exclusive member rewards, Watsons Malaysia aims to elevate the celebrations and make this festive season truly memorable for customers.

Recreating Classics, Reimagining Innovation

Tue, 10 Feb 2026 08:24:33 +0000

To celebrate the 185th anniversary of AS Watson, Watsons China has launched its first retro “Watson’s the Chemist” themed pop-up store on Guangzhou’s historic Shamian Island. Inspired by traditional Western pharmacy, the store recreates an immersive and interactive space that brings to life the Group’s story since its founding in 1841, allowing customers to step back in time and experience the brand’s rich heritage.

In collaboration with multiple supplier partners, the pop-up store also introduces more than 40 exclusive new products as a tribute to timeless classics. Customers can further enjoy a fun experience by generating their own personalised newspaper headline through the in-store AI News Booth, and by drawing a Lunar New Year fortune stick, which underscores the Group’s blend of heritage and innovation.

Memories Made Together

Mon, 09 Feb 2026 06:13:42 +0000

Watsons Thailand hosted a special engagement event for Watsons Club members in Chiang Mai, bringing together 100 valued members for a thoughtfully curated experience. Filled with shared laughter and warm interactions, the event strengthened community connections through a vibrant lineup of entertainment. Customers enjoyed engaging activities, including live music, interactive games, lucky draws, and exclusive giveaways — creating memorable moments and meaningful connections throughout the day.

Powering the Future of Retail

Fri, 06 Feb 2026 08:10:09 +0000

The AS Watson x Huawei O+O & AI‑driven Digital Experience Hackathon was successfully held, bringing together cross‑functional teams from IT, digital and innovation to explore the future of retail through AI. The event focused on reimagining customer O+O shopping experiences, with seven teams presenting forward‑thinking concepts, ranging from agentic commerce and GenAI customer assistants to smart store intelligence, health and beauty AI companions, and AI‑enabled staff productivity solutions.

Participants were inspired by Huawei’s use‑case sharing sessions, followed by hands‑on ideation and prototyping workshops supported by mentors from AS Watson leadership and Huawei experts. This hackathon marked a strong step forward in accelerating innovation and collaboration, setting the stage for turning bold ideas into real‑world digital experiences.

Celebrating Together

Thu, 05 Feb 2026 06:47:34 +0000

Watsons Hong Kong recently organised the Watsons Health, Wellness and Beauty (HWB) Awards 2025 under the theme “Winning Together, Shining Together”. The occasion celebrated the strength of collaboration with esteemed business partners and underscored Watsons’ shared commitment to delivering the best products and services — helping our customers look good, do good, feel great.

Deliver Excellence in Every Experience

Wed, 04 Feb 2026 03:28:22 +0000

Watsons Turkey has been named the Most Reputable Brand of the Year in the Personal Care and Cosmetics Retailer category at The One Awards Integrated Marketing Awards, organised by Marketing Turkey and Akademetre Research and Strategic Planning. This marks the fifth time the brand has received this honour, earning Watsons Turkey the prestigious Grand Award.

With this recognition, Watsons Turkey remains committed to delivering a seamless and exceptional customer experience.

Fortune for Every Home

Tue, 03 Feb 2026 06:53:56 +0000

Fortress has launched its “Wealth and Health, Fortune for Every Home!” Chinese New Year campaign, featuring brand mascot “Forte Bee” as the God of Fortune. The campaign highlights a wide range of festive deals across popular product categories. In addition to great offers, customers can also enjoy a series of Chinese New Year–themed interactive activities, including drawing lots, playing family-friendly games, and joining lucky draws for exciting prizes.