WatsON - Stay tuned with AS Watson

Building a Better Tomorrow

Thu, 18 Sep 2025 10:36:31 +0000

Watsons Philippines has taken a significant step in its sustainability journey with the release of its Sustainability Report 2024. The brand is dedicated to giving back to the community and fostering a healthier, more sustainable world, creating meaningful change for everyone.

Planet - Watsons Philippines installed solar panels, launched recycling bins, and used plastic-free displays in stores to reduce environmental impact and promote sustainability.
People - Supported 6,600+ Filipinos with free healthcare, funded 125 cleft surgeries, and launched a Pharmacist Assistant Apprenticeship Programme.
Product - Expanded Sustainable Choices and launched “Go Green Living” to empower customers in making more sustainable everyday decisions.

The report underscores its purpose “LOOK GOOD, DO GOOD, FEEL GREAT” reinforcing its steadfast commitment to creating a more sustainable future for all.

Read the full Watsons Philippines 2024 Sustainability Report to learn more about our progress: https://heyzine.com/flip-book/WatsonsSustainabilityReport2024.html#page/1

Watsons Launches Exclusive IP “The Watsons Family” Across Asia to Drive Customer Engagement Brand Loyalty

Wed, 17 Sep 2025 06:10:05 +0000

Watsons, AS Watson Group's flagship health and beauty brand, announces the exclusive launch of “The Watsons Family” - an innovative and vibrant character-driven intellectual property (IP) created to revolutionise customer engagement across Asia. This creative initiative introduces 16 unique characters, each reflecting different MBTI personality types, to create deeper emotional connections with customers while transforming everyday health and beauty routines into engaging, shareable experiences.

Jared DeGuzman, Customer Director of Brand Marketing, Watsons International, says, "The Watsons Family represents our strategic evolution from traditional retail to experiential retail. By harnessing the power of character-driven storytelling, we're not just selling products – we're creating a universe where health and beauty become sources of joy, inspiration, and community connection for our customers across Asia."

Tapping into the Opportunities of Surging IP Market Growth

Character-driven IPs are rapidly transforming the global market, emerging as a pivotal trend for brands seeking to boost recognition, customer loyalty, and market share. IP-related products in Asia experienced a 448.94% year-over-year increase in gross merchandise value in 2024, with sales and order volumes rising by more than 200%* compared to the previous year, underscoring the growing value of creative, emotionally engaging brand experiences.

Recognising this transformational market opportunity and responding to evolving customer expectations across Asia, Watsons will commence The Watsons Family launch in Hong Kong, serving as the strategic launchpad for regional expansion. The initiative will subsequently roll out across Asian markets including Mainland China, Malaysia, Taiwan and Thailand. The rollout will be accompanied by dynamic marketing campaigns designed to immerse customers in the lively spirit of the IP.

In Hong Kong, the launch will spotlight 3 flagship characters - Sunny (the wellness champion), Kilo (the energetic fitness coach), and Flora (the glowing facial mask), representing supplement, wellness, and beauty respectively. From 17 September, customers will be welcomed into The Watsons Family universe through a vibrant health campaign. During this period, Watsons stores will be transformed with colourful visuals, immersing shoppers in the playful energy of the characters. The excitement will extend online with exclusive social campaigns designed to deepen engagement across digital platforms. To add an extra layer of delight, a special Meet & Greet event featuring The Watsons Family characters will also be launched.

To integrate The Watsons Family into daily routines, Watsons will launch Own Brand products featuring character-inspired packaging in the markets of Hong Kong, Malaysia, Taiwan, and Thailand. Everyday essentials - from skincare and personal care to body care - will be reimagined with collectible designs, turning routine self-care into a joyful experience.

Watsons is dedicated to making customers LOOK GOOD, DO GOOD, FEEL GREAT and driving innovation. With the launch of The Watsons Family, Watsons aims to build a more engaging and emotionally connected community, empowering every customer to discover joy, confidence, and self-care through vibrant storytelling and creative experiences.

*Source: Retail Asia, “IP-related product sales soar by 448.94% in 2024,” Feb 2025: https://retailasia.com/news/ip-related-product-sales-soar-44894-in-2024

Meet The Watsons Family - 16 lively characters, each inspired by a different MBTI personality type, bringing to life the joyful spirit of beauty, wellness, and self-care in a way everyone can relate to

Watsons Own Brand products are reimagined with The Watsons Family characters, turning everyday essentials into playful, collectible self-care experiences

Revolutionary Sunscreen Experience

Tue, 16 Sep 2025 06:37:24 +0000

Watsons Malaysia has launched the new Sunplay Skin Aqua Physical Sunscreen Tone Up Lotion SPF 50 PA++++, setting a record in the Malaysia Book of Records for the "Most Participants in a Sunscreen Application Event" with 256 participants. This upgraded formula features a 5x skincare formulation, enhancing skin hydration, improving the skin barrier, and soothing discomfort after sunburn.

Watsons Athletic Club Annual Challenge Reaches New Heights with Over 6,500 Participants and Nurturing Athletic Talents Over 30 Years

Mon, 15 Sep 2025 06:39:55 +0000

Hong Kong athletes have recently excelled on both local and international stages, demonstrating the city’s sporting potential and strength. Established by AS Watson Group, Watsons Athletic Club (WAC) has long been dedicated to nurturing local track and field talents. Its flagship event, Annual Challenge, was held again this year to encourage youth participation and exchange in one of Hong Kong’s premier athletics competitions. Taking place over two weekends—September 6, 7, 13, and 14—at Wan Chai Sports Ground, the event attracted over 6,500 participants across 21 events, with the youngest participant aged at 8 years old and achieved full registration for the 6th consecutive year.

Innovative Races Foster Unity

This year’s Annual Challenge featured male and female categories across 6 age groups, comprising 13 track events, 6 field events, and 2 relay events tailored to each division. In line with the Group’s “Year of Unity” theme, new races were introduced, including the “4x100m Relay” with teams from Group and various business units— Watsons, PARKnSHOP, Fortress, Watson’s Wine, and Watsons Water—as well as the “100m Family Relay” for employees and their children. The spirited race not only fostered team and family cohesion but also encourage employee to embrace health and wellness. For the first time, renowned brands and partners were invited to jointly promoting healthy living through interactive game booths and further energizing the event atmosphere.

Ms. Rebecca Chiu Wing Yin, Community Relations Manager of AS Watson, expressed, “Watsons Athletic Club has long been committed to promoting youth participation in athletics, nurturing thousands of athletes. As a former athlete, I am always delighted to see them surpass their limits and achieve new heights on the field. In recent years, we have been actively innovating at Watsons Athletic Club’s Annual Challenge, introducing new races such as last year’s ‘4x100 Mixed Gender Relay Challenge’ and this year’s ‘4x100m Relay’ and ‘100m Family Relay’ for employees and their families, encouraging both staff and the wider community to engage in sports.”

Cultivating Athletic Talents

Watsons Athletic Club places significant emphasis on talent discovery and daily training, with over 1,800 members. Nearly 100 athletes and coaches have become key members of Team Hong Kong, contributing to nearly 40% of the entire team. And among this year’s competition, several rising stars—including Wang Nok Wang and Kwok Chun Ting —have delivered outstanding performances, Ho Ho Wai has also broken a new Hong Kong U20 men's high jump record with a jump of 2.12 metres, demonstrating the potential of Hong Kong’s youth.

For a Better Tomorrow

Fri, 12 Sep 2025 04:34:06 +0000

Watsons' Sustainable Choices campaign empowers customers to make more conscious purchasing decisions by offering products from multiple brands that feature more sustainable ingredients and packaging. Each product under the Sustainable Choices label aligns with four key pillars: Better Ingredients, Better Packaging, Refills, and Clean Beauty.

The campaign has enabled Watsons to list 11,000 products across Asian markets, including Mainland China, Hong Kong, Taiwan, Thailand, Malaysia, Indonesia, the Philippines and Turkey. This expansion underscores Watsons’ commitment to increasing access to sustainable options in line with evolving consumer expectations and international standards.

Learn more about the Watsons' Sustainable Choices campaign at our latest report published by the Consumer Goods Forum:

https://www.theconsumergoodsforum.com/case-study/inspiring-conscious-consumerism-watsons-sustainable-choices-campaign/#googtrans(en|en)

Experience the Extraordinary

Thu, 11 Sep 2025 07:26:24 +0000

Superdrug Presents is back and bigger than ever! With over 70 incredible brands, customers enjoyed unique brand experiences, including beauty masterclasses filled with freebies. The excitement was amplified by a goody bag worth £250. From the buzzing crowd to the dazzling displays, the event created unforgettable moments for all attendees.

AS Watson Leading the Way in Minimising Environmental Impact

Wed, 10 Sep 2025 07:41:59 +0000

AS Watson has set ambitious Science-Based Targets for GHG reductions across all scopes, supported by specific initiatives like use of Electric Vehicles for fleets, renewable energy, and more supplier engagement. In 2024, we have surpassed several of our 2030 targets already, such as our scopes 1 and 2 that were reduced by 55.2% and 88.2% respectively, against a 50.4% reduction target by 2030.

We opened over 2,900 greener stores fostering a sustainability culture across the everyday operations of our retail stores - from design, construction, and operation to maintenance. We also offer customers a wider range of more sustainable products, promote energy efficiency and the use of more responsible materials for these stores’ construction.

Finally, the company is committed to zero waste to landfill by 2030, by improving waste diversions such as increasing recycling rates, composting non-edible food waste and donating edible food. By end 2024, 97% of our waste was diverted from landfills.

If you want to know more about AS Watson's 2024 sustainability achievements and stories, read our full report: https://www.aswatson.com/wp-content/uploads/2025/06/AS-Watson-SR-2024.pdf

Meet Our Brand Mascot

Tue, 09 Sep 2025 09:51:55 +0000

Across AS Watson, each retail brand has created its own unique mascot to represent its brand values and personality. These mascots connect with customers in fun and meaningful ways - from promoting wellness and sustainability to celebrating smart shopping and everyday care.

Captain MB and Coin B, MoneyBack
Captain MB finds deals quickly and Coin B shares rewards generously. Together, they make saving fun and easy.

Best Guy and Easy, PARKnSHOP
The egg-shaped mascots, Best Guy and Easy, represent health, simplicity, and daily essentials with a friendly and modern design.

ForteBee, Fortress
A tech-savvy superhero who helps customers live smarter with speed, care, and innovation.

Wello, Watsons International
Wello promotes wellness and positivity with a playful spirit and vibrant look across Watsons’ online platforms.

WatsBag, Watsons Hong Kong
WatsBag, a green shopping bag who loves fitness and learning, connecting with customers in a caring, energetic tone.

Unik, Watsons Malaysia
Unik spreads joy and inclusivity through festive campaigns and sustainability initiatives, bringing Watsons’ values to life.

Green Buddy, Watsons Philippines
Green Buddy encourages eco-friendly habits with a fun-loving personality, making sustainability easy and engaging.

Watsy, Watsons Philippines
A helpful digital bestie with a shopping bag, solving health and beauty needs.

Wink Doll (N’Wink), Watsons Thailand
A girly, energetic mascot from Line stickers, Wink Doll is featured in store openings and activations.

QuQi, Watsons China
QuQi is a lucky cat who shares daily fortune quotes, spreading wellness and positivity to customers.

Watsonese, Watsons Vietnam
Watsonese, a cheerful gift box mascot, symbolises joy, self-care, and delightful surprises at Watsons.

KOKO, Kruidvat
A warm-hearted mascot showing gratitude and connection, turning value into love for loyal customers.

Aaf, Trekpleister
Aaf is a wise, quirky shopping expert who brings humour, care, and trusted advice to every customer.

Studley, Superdrug
Studley is a lovable dog who represents trust, care, and friendliness in health and beauty.

Penny, Savers
Penny reminds shoppers to save smartly. She’s cheerful, savvy, and inspired by the iconic Savers tick.

WatsBottle, Watsons Water
WatsBottle represents purity and care, celebrating Watsons Water’s sustainability efforts.

Taste the Music

Mon, 08 Sep 2025 08:58:35 +0000

FOOD PARC, the global gourmet supermarket and food hall, was transformed into the ultimate chilled-out supermarket music festival. The event featured three unforgettable nights filled with vibrant energy, connecting fans through great tunes and delicious food prepared by Executive Chef Charmaine Cheung.

Additionally, the event launched the limited-edition NFC “PARKnSHOP Signature Music” CD Keyring, adding a special touch to the celebration.

Championing Youth Sports

Fri, 05 Sep 2025 12:01:29 +0000

AS Watson has been recognised by the InspiringHK Sports Foundation with the Best Practice Showcase Award – Gold Award and the Youth Sports Supporter Excellence Award. These honours showcase our commitment to nurturing young athletes through the AS Watson Group Hong Kong Student Sports Award and the Watsons Athletic Club.

We remain dedicated to empowering the next generation to stay active, resilient, and motivated through the power of sport.