WatsON - Stay tuned with AS Watson

Protect the Environment with You

Fri, 17 Jul 2026 03:45:17 +0000

PARKnSHOP has partnered with Kao Hong Kong to launch the cross‑brand “Protect the Environment with You” campaign at TASTE Whampoa Garden, encouraging customers to adopt more sustainable habits through everyday choices. At the heart of the initiative is a focus on “plastic reduction at source,” promoting the use of refill packs as a practical and accessible step towards reducing plastic waste.

The TASTE Whampoa Garden store has been transformed into an immersive sustainability experience space, featuring interactive displays, upcycling experience, lifestyle‑focused engagement zones, and parent‑child eco workshops to raise awareness of plastic pollution and sustainable living.

As part of the initiative, Kao Hong Kong will donate HK$1 to WWF‑Hong Kong for every refill pack purchased, supporting conservation and education efforts.

Seamless Scented Journey

Thu, 16 Jul 2026 09:13:02 +0000

The Perfume Shop has unveiled a refreshed loyalty programme, relaunching as The Perfume Club to offer customers a more rewarding, personalised and seamless experience.

Designed to meet evolving customer expectations, the enhanced programme focuses on delivering clearer value, stronger engagement, and a more connected shopping experience across channels. Members can enjoy benefits such as points on purchases, exclusive perks, early access to launches and events, and an easy, streamlined sign‑up process.

With over six million members, the programme continues to support customers in discovering new fragrances while enjoying meaningful rewards. The relaunch marks an important milestone in strengthening customer loyalty through greater personalisation, convenience, and connected experiences.

Feel the Beat Feel the Fresh

Wed, 15 Jul 2026 07:39:15 +0000

Kruidvat brought a unique experience to the Down The Rabbit Hole music festival in the Netherlands with its Kruidvat Bath House, featuring a Sing‑Along Shower, a one‑of‑a‑kind concept where festival‑goers could refresh, sing and celebrate together for ten minutes.

Participants also enjoyed enhanced sanitary facilities, Kruidvat personal care products, extra‑clean amenities, and a dedicated pop‑up store offering festival essentials. The event created a fun and memorable experience, bringing moments of joy and convenience to customers throughout the festival.

History Lives in Every Step

Tue, 14 Jul 2026 08:27:56 +0000

To celebrate the 185th anniversary of AS Watson, Watsons Taiwan has launched a pop‑up “AS Watson 185th Anniversary Time Exhibition” on Dihua Street in Dadaocheng, alongside five exclusive commemorative products.

The exhibition, themed “From Dispensary to 185 Years of Care,” features a dedicated heritage zone and cultural guided tours, inviting visitors to explore Dadaocheng from the brand’s origins and rediscover the shared memories between Watsons, the community, and its customers.

The Next Level of Beauty

Mon, 13 Jul 2026 09:55:16 +0000

Superdrug celebrated the opening of its new Queens Drive Retail Park store in Kilmarnock, marking a major milestone as its 100th retail park location. The 9,500 sq ft store offers an extensive health and beauty range, alongside a dedicated Beauty Studio.

To mark the launch, Superdrug partnered with Kilmarnock FC Women as a training wear sponsor, with players attending the opening event. Customers enjoyed opening‑day celebrations, including goodie bags, exclusive Health & Beautycard offers, and special discounts on beauty services.

Driving Growth Together: How Watsons and Al-Futtaim Are Expanding Across the Middle East

Fri, 10 Jul 2026 04:04:27 +0000

Malina, our Group CEO, joined Business Breakfast, the flagship morning business show on Dubai Eye 103.8 and Dubai One TV, where she shared why the Middle East became the first region where AS Watson chose to grow through a franchise partnership and how the Group is redefining retail through its O+O (Offline plus Online) strategy.

Reflecting on Watsons' expansion into the region in 2020, Malina noted that the Middle East remains the only market where AS Watson operates through a franchise partnership AI-Futtaim, built on a shared commitment to customer-centricity, operational excellence and long-term growth. The partnership has proven highly successful, growing from a single Watsons store in Dubai Mall to 36 stores across the UAE, Saudi Arabia, Qatar and Bahrain.

Skincare Expertise Meets Local Insights

As Asia No.1’s health and beauty retailer, Watsons saw strong potential in the region's growing health and beauty market, particularly in skincare.

During her visits to the Middle East, Malina spent time listening to customers and understanding their needs. One clear insight emerged: customers were looking for trusted skincare advice and solutions.

“We brought our skincare expertise and invested heavily in training our store colleagues so they can provide trusted skincare advice,” she shared.

That focus on service continues to set Watsons apart. Malina highlighted that the Watsons Dubai Mall team recently won AS Watson's Global Best Store Team Awards, recognising outstanding customer service and customer satisfaction.

Connecting Customers Through O+O Strategy

During the interview, Malina shared AS Watson’s O+O (Offline plus Online) strategy, highlighting how the integration of offline and online experiences enable the Group to serve customers seamlessly anytime, anywhere.

Whether customers order online for store collection, purchase in-store for home delivery, or receive rapid delivery directly to their door, the goal is the same: creating a convenient and connected shopping journey.

“The physical store is a place for experience, service and fulfilment,” Malina said. “The operational model behind it is complex, but customers don't need to see that complexity. They simply experience convenience.”

A Shared Vision for Growth

Looking ahead, Malina shared that Watsons' next milestone is to reach 100 stores across the GCC region. But beyond store expansion, she emphasised the importance of partnership, customer understanding and long-term commitment. By combining AS Watson's global retail expertise with Al-Futtaim's deep local knowledge, the partnership continues to bring affordable beauty, trusted skincare expertise and seamless O+O experiences to customers across the region.

Upgraded Skincare Journey

Thu, 09 Jul 2026 08:21:32 +0000

To celebrate the 10th anniversary of Target Pro, Watsons Thailand hosted a special event at The Mall Lifestore Bangkapi. The event featured an AI Skin Analyzer, offering personalised skincare recommendations through expert consultation to create a smarter skincare journey.

Expert‑led skincare talks were also conducted, focusing on healthy skin topics and science‑backed ingredients, including Watsons’ signature S7ABELIX technology.

Customers enjoyed a curated range of experiences, including complimentary skin analysis, personalised recommendations, exclusive offers, and limited‑edition gifts.

Turning Strategy into Future Impact

Wed, 08 Jul 2026 07:08:43 +0000

The AS Watson Group IT team proudly hosted the Asia IT Leadership Summit 2026 in Hong Kong, bringing together Group IT and Asia IT teams across business units to connect, share insights, and align on strategic direction.

Together, the teams aligned strategic priorities and direction across the Asia IT community, strengthened execution by enabling BU IT leadership to cascade key outcomes, and translated strategy into action through focused case sharing on transformation initiatives and AI adoption use cases.

AS Watson will continue to strengthen collaboration and unlock new opportunities to drive innovation and create meaningful impact across its markets.

Planting Smiles for Generations

Tue, 07 Jul 2026 06:32:04 +0000

In celebration of AS Watson’s 185th anniversary, Watsons Singapore took the celebrations to the streets with 30 Watsons-branded buses travelling across the city, turning heads and spreading smiles wherever they went.

Extending this spirit of creating smiles, Watsons Singapore is also supporting future generations through its sustainability efforts. In partnership with WWF Singapore and NParks, Watsons colleagues, suppliers, media partners, and influencers came together to plant 185 trees. This meaningful initiative reflects a shared commitment to environmental stewardship and promoting a more sustainable future.

AS Watson Turning Climate Pressure into Operational Advantage

Mon, 06 Jul 2026 04:09:24 +0000

Rising energy price volatility and hotter summer conditions are creating new operational challenges across AS Watson markets, with implications for costs, staff comfort, and the overall customer shopping experience.

Cooling already represents a significant share of a store’s daily energy footprint. As summer temperatures rise, there is an opportunity to enhance cooling efficiency while reducing environmental impact and carbon emissions, supporting more sustainable store operations.

To address these challenges, AS Watson Business Units are focusing on five key operational levers:

Enforce Temperature Standards & Preventive Maintenance: Ensure smart thermostat settings are locked in and HVAC filters/coils are cleaned before peak summer hits to prevent costly mid-season breakdowns.
Accelerate High-Efficiency Upgrades: Prioritise LED lighting transitions (which lower ambient heat generation inside the store) and HVAC upgrades in high-energy, high-footfall locations.
Expand Commercial Renewables: Secure renewable electricity arrangements where commercially viable to shield store operations from volatile grid pricing.
Future-Proof Store Design: Integrate heat-mitigation principles—such as energy-efficient entry vestibules and air curtains—into upcoming store designs and refurbishments.
Protect the Frontline: Strengthen staff protection and introduce flexible scheduling or hydration protocols during localized extreme heat events to maintain peak team performance.

Through these actions, AS Watson is advancing more energy‑efficient and climate‑resilient store operations, supporting both environmental sustainability and a positive shopping experience across its markets.