WatsON - Stay tuned with AS Watson

Driving Sustainable Beauty

Mon, 01 Dec 2025 08:24:43 +0000

AS Watson and L’Oréal are partnering to make beauty more sustainable across three of our retail brands in eight markets by encouraging customers to return empty product containers for recycling. This includes Watsons Hong Kong, Indonesia, Philippines, Singapore, Taiwan and Ukraine, Drogas Latvia, and Superdrug UK.

By combining convenience, incentives, and market-specific approaches, the programme drives participation, collects packaging, and delivers both environmental and business value.

Learn more about the campaign in the latest report shared by the Consumer Goods Forum: https://www.theconsumergoodsforum.com/case-study/as-watson-and-loreal-collaborate-on-global-take-back-campaigns-for-beauty-packaging/

Standing Together Caring Always

Thu, 27 Nov 2025 09:35:21 +0000

AS Watson is deeply concerned about the residents affected by the fire. Our Retail Hong Kong brands – Watsons Hong Kong, PARKnSHOP, Fortress, and Watsons Water – worked together to deliver nearly 20,000 essential items to temporary shelters.

We have already set up “Care Service Stations” at designated stores in the Tai Po District, offering device charging, free document printing and scanning services, distilled water, hot water, and heat packs for those in need to use or collect.

Together, we remain united in supporting the community through this challenging time.

Top Scorers of Customer Love Score💯

Wed, 26 Nov 2025 03:05:08 +0000

At AS Watson, our customers are at the heart of everything we do. We believe that the best way to show our commitment is by actively listening to their feedback. To achieve this, the Group conducts a monthly survey known as the Customer Love Score across all our markets, enabling customers to share their experiences after each visit. We extend our warmest congratulations to this month's Top Scorers, who have impressively achieved a perfect score of 100 in the Customer Love Score survey!

In this month's Top Scorer series, we feature:

Superdrug – Ely 563
Kruidvat Belgium – Aarschot
ICI PARIS XL Belgium – Andenne
Marionnaud Hungary – Szinvapark Miskolc

Our team takes great care to look after every customer, providing warm greetings as they arrive and ensuring they leave with an exceptional experience.
Tony Miller, Store Manager
Superdrug – Ely

Our team is dedicated to creating a welcoming environment where every customer feels valued. Customer care is our natural mindset, strengthened by teamwork, joy in service, and mentoring younger colleagues to bring fresh enthusiasm.
Martens Lies, Store Manager
Kruidvat Belgium – Aarschot

We welcome every customer with warmth and positive energy. Our diverse team works together to offer personalised service and creative touches during festive events, making every visit memorable.
Stéphanie Vermeulen, Store Manager
ICI PARIS XL Belgium – Andenne

Our team’s passion and expertise drive every interaction. With friendly smiles and personalised advice, we focus on each customer’s needs. Trust, kindness, and deep product knowledge ensure every customer feels valued and satisfied.
Magdolna Szenes, Store Manager
Marionnaud Hungary – Szinvapark Miskolc

Redefine Retail Experience

Tue, 25 Nov 2025 03:47:09 +0000

Congratulations to PARKnSHOP, MoneyBack, and Fortress for their outstanding achievements at the Marketing Excellence Awards 2025, organised by Marketing Magazine, which celebrates creativity, innovation, and impactful campaigns.

Excellence in Programmatic – Gold
PARKnSHOP (PNS eShop Convenience Delivered Campaign)
Excellence in Retail Marketing – Silver
MoneyBack (“Find it, Earn it, Get MoneyBack” Campaign)
Excellence in Creative Design – Bronze
Fortress (“Go Fortress, Go Further” 50th Anniversary Campaign)

These remarkable achievements reflect our group’s commitment to connecting with customers through data, design, and innovation. Together, we continue to make shopping experiences more rewarding and inspiring across all our brands.

AS Watson Innovating Products for a Greener Future

Mon, 24 Nov 2025 02:23:53 +0000

As the world’s leading health and beauty retailer serving billions of customers each year, AS Watson remains committed to delivering safe, high-quality products that meet customer needs and expectations. This commitment spans every stage of our Exclusive Brands journey—from sourcing and production to storage, distribution, and customer use. We continuously monitor engagement through our Customer Love Score and Social Listening to ensure we stay connected to what matters most.

Sustainability is at the heart of our progress. We are increasingly offering more sustainable products across multiple brands and categories. In 2025, over 11,000 products are part of our Sustainable Choices campaign, incorporating features such as recycled plastic in packaging and responsibly sourced palm oil and paper.

We’ve also advanced our anti-deforestation commitments. For example, over 90% of our Exclusive Brand paper products are now more sustainable, using FSC, PEFC, or recycled content.

Innovation drives our approach to reducing environmental impact. We’ve introduced refill options both in-store and at home, and rolled out take-back services across 11 markets to ensure personal care packaging is diverted from landfills and either upcycled or downcycled into new products or packaging.

Through these efforts, we are integrating sustainable packaging and ingredients with a clear focus on reducing environmental impact.

Want to know more about AS Watson’s 2024 sustainability achievements and stories? Read our full report: https://www.aswatson.com/wp-content/uploads/2025/06/AS-Watson-SR-2024.pdf

Caring Beyond Business

Fri, 21 Nov 2025 11:02:30 +0000

Caring for people is at the heart of AS Watson’s purpose—and recently, that commitment was demonstrated in an extraordinary way.

During a group meeting in Hong Kong, Ed van de Weerd, CEO - Health & Beauty Continental Europe of AS Watson, noticed a woman struggling in the sea and calling for help near the Hung Hom waterfront. Without hesitation, Ed immediately jumped into the water, rescued the woman, and helped bring her safely ashore. Emergency personnel arrived shortly afterward to provide medical assistance.

Reflecting on the incident, Ed shared, "It was an instinctive reaction. I happened to be there and saw someone in need of help. Anyone would have done the same. Life is priceless, and it was my honour to assist."

We are proud to work alongside leaders who demonstrate courage and compassion, setting an example of responsibility that inspires us all.

Glow Beyond Limits

Thu, 20 Nov 2025 06:57:57 +0000

Superdrug has unveiled the UK’s most extensive K-Beauty range, featuring over 400 products available both offline and online. This milestone marks an exclusive partnership with K-Beauty specialist PURESEOUL, introducing sought-after brands to the high street for the first time.

As part of Superdrug’s new International Beauty concept, customers can discover global beauty favourites in over 130 stores nationwide, exploring the latest innovations in effective, ingredient-led skincare and the coveted ‘glass skin’ look.

Music Meets Beauty

Wed, 19 Nov 2025 04:15:14 +0000

Watsons Malaysia recently hosted the Watsons Kfinity Music Festival at IOI City Mall Damansara Convention Centre, themed “Connecting Fans with Legends”. The festival delivered an immersive live experience, bringing participants closer than ever to their favourite K-pop icons.

The event also featured the Watsons Health and Beauty Zone, where interactive booths offered exciting product samples along with exclusive deals and rewards. This elevated experience underscored Watsons’ unwavering commitment to empowering individuals to "Look Good, Do Good, Feel Great", while fostering meaningful engagement that goes beyond music.

Fortune Honours Malina Ngai as One of Asia's Most Powerful Women: The Science Behind AS Watson's 185-Year Legacy

Tue, 18 Nov 2025 03:51:56 +0000

Dr. Malina Ngai, Group CEO of AS Watson, has been named one of Fortune's Most Powerful Women in Asia 2025, ranking 6^th on the list and standing out as the only retail leader among the top 10. The recognition was announced online earlier this month, and the award was formally presented to Ngai at the Fortune Innovation Forum gala dinner held in Kuala Lumpur last night.

Speaking at the forum gala dinner, she talked about ‘The Science Behind a 185-Year Company’ sharing insights on leading a vast retail network amid evolving market dynamics. AS Watson, the world's largest international health and beauty retailer, operates over 17,000 stores across 31 markets. In Malaysia, Watsons has over 800 stores and is the number one health and beauty retailer.

“Leading a company with 185 years of history is both an honour and a challenge,” Ngai stated. "Heritage gives us credibility, but relevance keeps us alive. Tradition gives us roots, but innovation gives us wings." She emphasised the importance of deep listening to customers, colleagues, and partners, and making decisions with both head and heart.

Ngai highlighted the company's focus on talent and agility, stating, "Culture is the bridge between past and future. We invest in talent and agility so our teams can adapt quickly without losing our DNA." Drawing on her background as a competitive athlete, "What sports have taught me is a kind of true resilience that no business school can teach. As a competitive athlete, you train for months for just a few minutes of performance. That focus, anticipation, perseverance, and the spirit of never easily giving up - that's the essence of resilience."

Ngai also shared how sports have shaped her leadership style, emphasising focus under pressure, rapid decision-making, and the importance of teamwork and trust. She underscored AS Watson's commitment to blending "art and science" into retail, using data and AI to personalise offers while maintaining a human connection with customers. "We are a technology-powered company with a human soul," she said.

As AS Watson approaches its 185^th anniversary, the company continues to innovate and adapt to meet the evolving needs of its customers, blending its rich heritage with a forward-looking approach.

To learn more about the award, visit: Most Powerful Women Asia | Fortune

To discover more about AS Watson’s history and talent development, visit:

Our History

AS Watson Surpasses Halfway Mark in Global Youth Employment Pledge: 134,000 Young People Recruited Worldwide and 3.8 Million Training Hours Delivered to Empower Future Retail Leaders

Moment of Glamour

Mon, 17 Nov 2025 04:24:47 +0000

Marionnaud France organised an unforgettable event, welcoming media and customers to an exclusive experience with the 1984 Collection. The event highlighted the collection’s refined design and modern sophistication across brushes, makeup, beauty accessories, and nail varnishes - creating the perfect setting for beauty enthusiasts to immerse themselves in elegance.