WatsON - Stay tuned with AS Watson

Discover the Future of Tech

Mon, 12 Oct 2026 08:58:45 +0000

TechLife by Fortress has opened its store at PopCorn Mall, Tseung Kwan O, bringing the latest gadgets and lifestyle innovations together in an immersive retail experience. From smart wearables and premium audio gear to tech toys and fitness equipment, customers can explore, test and discover through interactive hands-on experiences. Paired with exclusive offers, the store reflects Fortress’ commitment to O+O (Offline plus Online) retail excellence, making technology more engaging, accessible and enjoyable for every customer.

Everyday Health Made Easy

Fri, 09 Oct 2026 04:01:59 +0000

Kruidvat Netherlands has launched a new campaign built around a simple belief: healthier living should be easy and accessible for everyone. In a world filled with ever-changing wellness trends and endless advice, Kruidvat Netherlands helps customers make informed choices through practical guidance, affordable solutions and accessible products.

Watch the TV commercial and follow Lies as she discovers simple ways to support her everyday wellbeing.

Discovering Beauty and Wellbeing

Thu, 08 Oct 2026 07:35:06 +0000

The Drogas Wellbeing Academy recently took place in Liepāja, Latvia, offering customers the opportunity to discover the latest beauty and wellbeing trends while gaining practical advice from experts.

The event brought together Drogas’ valued supplier partners, who showcased new products, provided personalised consultations and invited attendees to experience the products first-hand.

Elevating the Cocktail Experience

Wed, 07 Oct 2026 09:36:55 +0000

Watson’s Wine celebrated the relaunch of Bar 0001 at Cheung Kong Centre with a special opening event in collaboration with Hong Kong botanical liqueur brand Magnolia Lab.

Bringing together customers, media, and KOLs, the event showcased the bar’s refreshed identity through an evening of signature cocktails, live DJ performances and local creativity. Customers enjoyed exclusive cocktail creations crafted by Magnolia Lab and inspired by distinctive Hong Kong flavours, while experiencing the vibrant atmosphere of the newly refreshed venue.

Watson’s Wine will continue to create unique experiences that bring together fine wines, cocktails and local culture.

Celebrating Beauty Together

Tue, 06 Oct 2026 03:09:55 +0000

ICI PARIS XL has relaunched its loyalty programme under the new name ICI TOGETHER, introducing a range of enhanced benefits designed to make every beauty journey more rewarding. Members can enjoy welcome rewards, birthday gifts, personalised beauty experiences and exclusive member events, creating a more engaging and rewarding beauty experience.

Watsons Athletic Club Annual Challenge Sees Two New Hong Kong Youth Records, Set Over 6,300 Participants Recorded, with 185m Open Challenge Marking AS Watson's 185th Anniversary

Mon, 05 Oct 2026 07:05:34 +0000

In recent years, Hong Kong athletes have continued to achieve outstanding results on both local and international stages, further elevating public interest and participation in sports. To promote the development of youth athletics in Hong Kong, Watsons Athletic Club (WAC), established by AS Watson Group, successfully staged its flagship Annual Challenge, over two consecutive weekends on September 26 and 27, and October 3 and 4, at Wan Chai Sports Ground, where two new Hong Kong youth records were set. Sanctioned by the Hong Kong China Association of Athletics Affiliates (HKAAA), the event attracted over 6,300 participants and recorded full enrolment for the seventh consecutive year. With participants spanning a wide range of ages - the youngest being just five years old, the event clearly demonstrated the broad appeal of athletics across generations and the growing momentum of Hong Kong’s sporting culture.

Signature Events Encourage Cross-Generational Participation

The Annual Challenge featured both males’ and females’ divisions, divided into six age categories. The programme comprised 13 track events, 6 field events and 2 relay events, offering a diverse competitive platform for athletes of different ages and performance levels. In celebration of AS Watson Group’s 185^th Anniversary, “AS Watson Group 185^th Anniversary 185m Open Challenge” was introduced for the first time, encouraging public to take part in athletics, cultivate an active lifestyle and strengthen community connections. The event also featured Kids Athletics and a 100m Family Relay, promoting children's physical and mental well-being while fostering parent-child interaction and family bonding. A series of interactive booths were also set up on-site, where renowned brands and partner organisations promoted accurate health information and healthy lifestyle practices through engaging games, further enhancing the event’s community participation and educational value.

Ms. Rebecca Chiu Wing Yin, Community Relations Manager of AS Watson, said, “Watsons Athletic Club has long been committed to encouraging young people to participate in athletics and nurturing the next generation of local athletic talent. Beyond training programmes, we strive to provide a high-calibre competitive platform where young athletes can gain valuable race experience and realise their potential. The Annual Challenge received an overwhelming response, with enrolment filling up quickly. The inaugural 185m Open Challenge was also warmly supported, attracting participants across generations, with the eldest participant aged 67. This fully reflects the growing support and enthusiasm for athletics across the community. We are very encouraged to see the public move beyond watching and appreciating sports events, to actively taking part in sport themselves, working together to promote a healthy and vibrant community culture.”

New Youth Records Highlight Emerging Talents

WAC has long been committed to identifying and nurturing local athletics talent, providing professional training and competition platforms for athletes across different age groups, while contributing to the continued development of athletics in Hong Kong. The Club currently has more than 2,100 members, including nearly 100 athletes and coaches who are members of Team Hong Kong. At the recent Nagoya Asian Games, nearly half of the 37 track and field athletes representing Hong Kong came from WAC. They included Chan Chun Ho, who broke the Hong Kong records in both the men’s 400m and 400m hurdles, as well as Chin Man Kit and Lin Ming Fu, who finished fifth and eighth in the men’s half-marathon race walk and men’s long jump respectively. Their outstanding performances fully demonstrated the exceptional calibre and competitive excellence of WAC athletes on the Asian stage.

This year's Annual Challenge also saw a number of promising young athletes delivering impressive performances and demonstrating outstanding potential, including Jasper Koo Cheuk Fung, Wang Nok Wang and Walter Yip Tin Ching. Two emerging talents also set new Hong Kong youth records - Cheung Cheuk He clocked 52.57 seconds in the U18 men’s 400m hurdles, while Xie Jia Hui also broke the Hong Kong U18 women’s shot-put record with an outstanding throw of 14.52 metres. These remarkable achievements by the new generation of athletes not only underscore the strength and potential of Hong Kong’s young athletics talents but also inject fresh and sustained momentum into the long-term development of athletics in the city.

Celebrating Youth, Music and Fun

Fri, 02 Oct 2026 09:07:27 +0000

Watsons Turkey recently hosted the 5th Watsons Youth Festival, welcoming more than 11,000 Watsons Club members and customers to a vibrant celebration of youth culture.

The festival featured live music performances, gaming experiences and a pop-up Watsons store, bringing together entertainment, customer experiences and social interaction in one dynamic event. The lively atmosphere and interactive activities resonated strongly with the Gen Z community, strengthening Watsons Turkey’s connection with customers while generating significant buzz across social media.

Inspiring Growth Through Sport

Wed, 30 Sep 2026 10:17:56 +0000

Watsons Hong Kong partnered with the We R Family Foundation to support children from the 333 Learning Companion Programme as they prepared for the Kids Challenge at the Watsons Athletic Club Annual Challenge.

Through sports training and team-based activities, the programme helped build confidence, strengthen the children's physical and mental wellbeing, and support their holistic development.

Cleaning Up for a Better Tomorrow

Tue, 29 Sep 2026 03:55:13 +0000

Watsons Philippines recently participated in the International Coastal Cleanup, bringing together 130 volunteers to support environmental conservation efforts and help protect local coastlines and marine ecosystems. Together, they collected a total of over 400 kilograms of waste, contributing to cleaner coastal environments and raising awareness of responsible waste management.

Sip into Every Moment

Mon, 28 Sep 2026 10:50:23 +0000

Watson's Soda recently partnered with Xiaohongshu's Night Festival to create an immersive mixology experience themed "A Sip of Soda, A Day-to-Night Vibe Transition."

Customers participated in an interactive mixology workshop, crafting their own signature drinks while discovering new ways to enjoy Watson's Soda. By combining creativity, flavour exploration, and social interaction, the activation delivered a refreshing and engaging brand experience that brought Watson's Soda to life and connected with consumers in a fun and memorable way.