Congratulations! AS Watson Group swept 4 awards at the 2022 MARKies Awards organised by Marketing Magazine!
Watsons Hong Kong app won Silver in Best Use of Mobile & Apps, recognising its continuous efforts in delivering seamless O+O experience to customers.
Watsons Water “We Care” Music Flycation campaign won Silver in Best Idea - Corporate Social Responsibility. The campaign invited Hong Kong singer Alfred Hui to perform on a plane for 28 children and parents from single parent families, to encourage and cheer them up.
Meanwhile, Watson’s Soda Bring Back the Good Old Days campaign won Gold in Best Idea - Experiential Marketing and Silver in Best Use of Out-Of-Home. Last year, Watson’s Soda re-launched “Cola” and “Lemonade” which were popular throughout the 70s and 80s to celebrate the 180th anniversary of AS Watson Group. The products featured a vintage packing which gives customers a nostalgic experience!
