The New Beautiful Campaign Redefines Beauty

Watsons is rolling out a brand elevation campaign, 'The New Beautiful', which is designed to empower women and help them boost their self-confidence.

We Empower Women

At A.S. Watson, we believe in the New Beautiful, a new kind of beauty that’s good for everyone. Beautiful glows from the inside. It’s how we treat ourselves and each other. It’s how we live, who we are, and who we can be. The beautiful is in us all, and for us all.

Watsons Expands into Middle East with New Stores Across GCC

The new addition is Watsons first entry into Qatar at Doha Festival City, the destination for beauty shoppers in the country, just opened in January 2022. This follows the new store opening in Dubai Mall, Dubai Festival City, Mall of the Emirates and Al Wahda Mall in United Arab Emirates (UAE), and Mall of Dhahra in the Kingdom of Saudi Arabia (KSA).

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