Watsons Taps into the Great Potential of Middle East by Opening 17 Stores in Two Years
Watsons opened 4 new stores in the Panorama Mall, Al Hamra Mall, Nakheel Mall and The View Mall in Riyadh, the Kingdom of Saudi Arabia, in 2022, adding to a total of 17 stores across the Gulf Cooperation Council.
Redefining Beauty
Watsons has partnered with Coty Group to set up The New Beautiful campaign themed promotion in shopping malls in UAE, KSA and Qatar, highlighting clean beauty brands and best-selling products available at Watsons.
The New Beautiful Campaign Redefines Beauty
Watsons is rolling out a brand elevation campaign, 'The New Beautiful', which is designed to empower women and help them boost their self-confidence.
We Empower Women
At A.S. Watson, we believe in the New Beautiful, a new kind of beauty that’s good for everyone. Beautiful glows from the inside. It’s how we treat ourselves and each other. It’s how we live, who we are, and who we can be. The beautiful is in us all, and for us all.
Watsons Expands into Middle East with New Stores Across GCC
The new addition is Watsons first entry into Qatar at Doha Festival City, the destination for beauty shoppers in the country, just opened in January 2022. This follows the new store opening in Dubai Mall, Dubai Festival City, Mall of the Emirates and Al Wahda Mall in United Arab Emirates (UAE), and Mall of Dhahra in the Kingdom of Saudi Arabia (KSA).
