Aroma of Love

Embracing the spirit of love during Valentine's Day, The Perfume Shop presents its captivating video titled "It Started With a Spritz."

Top Employer

Congratulations to AS Watson (Italy Office) and The Perfume Shop for being awarded Top Employer 2024!

Accelerate Digital Transformation

The Perfume Shop has launched a cutting-edge automation system at its Dunstable warehouse.

Enchanting Experience

The Perfume Shop is pleased to exclusively launch the new FLOWER IKEBANA fragrance by KENZO Parfums, capturing the essence of Japanese Sakura blossoms.

5 Million Members Milestone

Great News! The Perfume Shop's VIP Rewards Club has reached a significant milestone of 5 million members.

Welcome Dominic to the Netherlands and UK!

Dominic Lai, Group Managing Director of AS Watson Group recently returned to the Netherlands and UK following a 4-year hiatus due to the pandemic.

Night of Lebanon

The Perfume Shop is delighted to host an intimate dinner, inviting media friends and influencers to celebrate the launch of Elie Saab's new fragrance - Elixir.

Top Scorers of Customer Love Score

Check out the featured top scorers of Customer Love Score in our global store network!

Taking Recycling To The Next Level

The Perfume Shop has launched its largest perfume bottle recycling service as part of its focus on sustainability and on-going commitment to combat unnecessary perfume bottle wastage.

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