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Watsons China and NIVEA MEN launched a joint road show in Guangzhou, inviting customers to experience the NIVEA MEN skin repair products.

Let’s Go Zero Waste!

Watsons China has launched "Zero Waste” campaign to call for colleagues’ waste reducing actions in workplace and daily life.

Watsons China is Named Annual Industry Benchmark Brand

The first ever Tencent Smart Retail T+ Ranking has been released, and Watsons China is awarded Annual Industry Benchmark Brand 2021 for its efforts in delivering O+O shopping experiences. Watsons China has been a close business partner of Tencent Smart Retail and they have been working together to drive private domain growth.

Mix and Match Your Own Flavours

Watson's Soda launched “I MIX U” campaign to promote a wide variety of soda flavours including Lychee Martini, Pina Colada and Mojito. Customers are encouraged to create their own drink by mixing and matching different soda flavours. Watson's Soda series are perfect for gatherings, especially for the Generation Z!

The New Beautiful Campaign Redefines Beauty

Watsons is rolling out a brand elevation campaign, 'The New Beautiful', which is designed to empower women and help them boost their self-confidence.

Watsons China Refits Colorlab Store

Watsons China unveils a refitted colorlab store with The New Beautiful theme, offering customers a fashionable experience-led space to play around with colour cosmetics. In-store makeup artists also offer advice and expertise, helping customers try out different looks and pick the perfect product.

Let’s Make the World Smile!

The COVID-19 has changed the way people live but it didn’t stop A.S. Watson Group from giving love and smiles to our communities. A.S. Watson Group’s colleagues and its business partners have thrown themselves into the Smile For Good 2021, the annual global volunteering campaign, to make positive impact on their communities.

We Empower Women

At A.S. Watson, we believe in the New Beautiful, a new kind of beauty that’s good for everyone. Beautiful glows from the inside. It’s how we treat ourselves and each other. It’s how we live, who we are, and who we can be. The beautiful is in us all, and for us all.

What is Beautiful?

Watsons recently commissioned a survey titled ‘ What is Beautiful’ and have redefined The New Beautiful together with our customers, answering to the change in values and priorities in life. There will be a series of activities across Asia to empower women to Look Good, Do Good, Feel Great. 

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