The New Beautiful Campaign Redefines Beauty

Watsons is rolling out a brand elevation campaign, 'The New Beautiful', which is designed to empower women and help them boost their self-confidence.

Watsons China Refits Colorlab Store

Watsons China unveils a refitted colorlab store with The New Beautiful theme, offering customers a fashionable experience-led space to play around with colour cosmetics. In-store makeup artists also offer advice and expertise, helping customers try out different looks and pick the perfect product.

Let’s Make the World Smile!

The COVID-19 has changed the way people live but it didn’t stop A.S. Watson Group from giving love and smiles to our communities. A.S. Watson Group’s colleagues and its business partners have thrown themselves into the Smile For Good 2021, the annual global volunteering campaign, to make positive impact on their communities.

We Empower Women

At A.S. Watson, we believe in the New Beautiful, a new kind of beauty that’s good for everyone. Beautiful glows from the inside. It’s how we treat ourselves and each other. It’s how we live, who we are, and who we can be. The beautiful is in us all, and for us all.

What is Beautiful?

Watsons recently commissioned a survey titled ‘ What is Beautiful’ and have redefined The New Beautiful together with our customers, answering to the change in values and priorities in life. There will be a series of activities across Asia to empower women to Look Good, Do Good, Feel Great. 

How Confident Are Women Nowadays? Women’s Confidence Survey in Asia Reveals: Almost 50% of Women Lack Confidence

As International Women’s Day is approaching, Watsons released results from a regional ‘Women’s Confidence Survey in Asia’. Four major findings are: 1) Almost 50% of women feel unconfident with lowest confidence level in Hong Kong.

Watsons is Awarded “Digital Transformation Pioneer Company”

Watsons has been awarded "Digital Transformation Pioneer Company 2021" organised by WeChat, highlighting the brand’s efforts in delivering O+O (Offline plus Online) retail experience and digital transformation.

Do Good this Holiday Season

This holiday season, A.S. Watson’s business units partnered with various charitable organisations to share love with people in need, making the world a better place.

Beauty Festival

2021 Watsons Beauty Festival was held in 15 cities in Mainland China. The festival engaged GEN Z with new shopping experiences, such as free makeup in store, AR makeup, skin test and spa service. There are also Pop-up dance performances, fun quizzes, and skincare & beauty classes to surprise and delight its customers.

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