Congratulations to Watsons for its outstanding performance at the Hashtag Asia Awards, organised by Marketing Magazine, winning an impressive 12 awards, including 1 Gold, 5 Silver and 6 Bronze accolades.
This remarkable achievement reinforces Watsons’ position as a leader in social media innovation across Asia and reflects its continued commitment to enhancing customer engagement and delivering seamless O+O (Offline plus Online) shopping experiences through technology-driven solutions.
Here’s the award list:
Gold
Best Real Time Response / Newsjacking - Watsons China
Silver
Best Social Media Campaign: Instagram - Watsons Singapore
Best Social Media Community Management - Watsons International
Best Social Media Loyalty Programme - Watsons Malaysia
Best Social Media Partnerships: Art, Culture, Brand, or Entertainment - Watsons China
Best Use of Gamification - Watsons Singapore
Bronze
Best Campaign by a Nano Influencer - Watsons Indonesia
Best Integrated Social Media Campaign - Watsons China
Best Social Media Innovation - Watsons Singapore
Best Social Media Partnerships: Celebrities - Watsons Thailand
Best Use of Social Media for a Campaign - Watsons Philippines
Best Use of Tribal Marketing - Watsons International
