Kruidvat Launches Sustainable Choices Products

Kruidvat has collaborated with its supplier partners to launch a selection of Sustainable Choices products, ranging from skincare to hair and body care products which are categorised as ‘’Natural & Economical’’ products. Now, all sustainable products are available in physical store as well as eStore, making it easier for customers to choose the right products that best suit their needs.

Kruidvat Wins Best Website and Dutch Search Awards

Congratulations! Kruidvat Netherlands is delighted to have won two awards, the Best Black Friday Campaign at Dutch Search Awards and Website of the Year - Best Career Website at the Website of the Year election 2021 by Multiscope and Emerce.

A.S. Watson Benelux Opens New Distribution Centre

A.S. Watson Benelux has opened a new distribution centre in Oosterhout with an area of 14,000m² and it will start operating in May 2022. Kruidvat and Trekpleister can supply their stores more efficiently, quickly and sustainably.

Kruidvat’s Christmas TV Commercial

Preparing Christmas celebrations can be challenging, but Kruidvat has everything customers need for this festive season, from house decorations to gifting, makeup and hairstyling. Kruidvat’s new Christmas commercial shows how a single mother can save money on hosting a Christmas party with her family, she even used the money she saved up to play a trick on her ex-husband! What a humourous story!

Protecting Animal Welfare

Kruidvat and Trekpleister are delighted to be included in the Dutch Fur Free List. They have always been protecting animal welfare and had a zero-tolerance policy for products with fur. A.S. Watson Benelux will continue to fight for fur-free brands in the Netherlands.

All Around You

Kruidvat has launched a fun and innovative TV commercial to promote its Own Brand products. The new TV commercial tells the story about how a single mother takes care of her 3 kids with Kruidvat’s Own Brand products. It’s an interesting story to show Kruidvat is offering a wide range of Own Brand products, from toothbrush to supplements, to meet the needs of the whole family.

Just for You

Kruidvat has launched a range of Soul Secrets pampering products to help customers indulge themselves in a little luxury. With fragrances aligned with the themes Love, Energy and Balance, the bath and body products were launched with surprise gifts for journalists.

Kruidvat - 4 New Stores

Kruidvat opens 3 new stores in Ninove, Pelt and Waterloo in Belgium and 1 store in Leek in Netherlands.

Green Achievements

Kruidvat reported impressive results in its latest CSR Annual Report, with achievements including a 50% reduction in CO2 emissions in 2020 compared to 2015, and having 599 stores equipped with energy-efficient LED lighting.

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