Superdrug has relaunched its Merry Hill store with a new visual merchandising concept that brings health and beauty closer together. The concept features mission-led bays covering GLP-1 support, hydration, collagen, gut health, women’s and men’s health, medicated skincare, footcare and scalp care.
The new ‘Health Edit’ displays feature a distinctive pink and green colour scheme, clear educational messaging and QR codes linking to Superdrug Online Doctor, while relevant health products are positioned alongside complementary beauty and personal care products for easier navigation.
Superdrug will continue to evolve its stores, strengthening the connection between health and beauty across its network.
