In February, as we step into the Year of the Dragon, our Business Units across Asia are celebrating Chinese New Year, also known as the Spring Festival, which is one of the most important festivals in Chinese culture. It’s a cherished time for reunions, where people come together with their loved ones, exchanging wishes for a prosperous year ahead.
Let's explore the fascinating customs and traditions surrounding Chinese New Year celebrations in various markets. From the auspicious Fai Chun to the exhilarating Lion Dance, each market adds its unique flair to celebrate this festival with colleagues and customers.
During the Chinese New Year, the Spring Dinner holds immense significance, as families and colleagues come together to celebrate for a joyful reunion. A unique traditional activity during this time is Lo Hei, where people gather around a colorful large platter and toss the ingredients high into the air while shouting auspicious blessings. This act symbolises the collective wish for good luck and wealth in the coming year.
The highlight of the celebrations is the Lion Dance performance with the God of Wealth. Dancers dressed as lions skillfully imitate the majestic movements of the lion and showcase their acrobatic prowess, accompanied by traditional music. The dance is believed to bring good luck, and the presence of the God of Wealth symbolises prosperity and abundance, adding a joyful and auspicious touch to the performance.
Red Packets are envelopes filled with lucky money given as gifts to children, unmarried friends, family members, and colleagues as a gesture of good luck and blessings. It is considered auspicious and believed to bring good fortune to the recipients.
Our Business Units also celebrated Chinese New Year with our customers through a range of festive offers and activities, including distributing small gifts, offering special promotions, and expressing gratitude for their support over the past year.
