Superdrug has launched its own brand pop-up store, SuperSwaps, at Cavendish Square, London, to celebrate its own brand innovation over the past five years. The event highlights affordable alternatives to high-end products, showcasing Superdrug’s high-performing own brand ranges. Customers can explore premium-quality skincare, cosmetics, fragrance, and personal care from lines like Me+, B., Artiscent, and Studio London, aimed at making premium beauty accessible to everyone.
