AS Watson and L’Oréal are partnering to make beauty more sustainable across three of our retail brands in eight markets by encouraging customers to return empty product containers for recycling. This includes Watsons Hong Kong, Indonesia, Philippines, Singapore, Taiwan and Ukraine, Drogas Latvia, and Superdrug UK.
By combining convenience, incentives, and market-specific approaches, the programme drives participation, collects packaging, and delivers both environmental and business value.
Learn more about the campaign in the latest report shared by the Consumer Goods Forum: https://www.theconsumergoodsforum.com/case-study/as-watson-and-loreal-collaborate-on-global-take-back-campaigns-for-beauty-packaging/
