Superdrug has unveiled the UK’s most extensive K-Beauty range, featuring over 400 products available both offline and online. This milestone marks an exclusive partnership with K-Beauty specialist PURESEOUL, introducing sought-after brands to the high street for the first time.
As part of Superdrug’s new International Beauty concept, customers can discover global beauty favourites in over 130 stores nationwide, exploring the latest innovations in effective, ingredient-led skincare and the coveted ‘glass skin’ look.
