Marionnaud is thrilled to celebrate its 40th anniversary, a significant milestone that reflects four decades of passion for beauty and innovation.
Creating a Unique Beauty Journey for Customers
Since its founding in 1984, Marionnaud began as a small perfumery with a beauty institute in Montreuil and quickly became a pioneer by launching a loyalty programme in 1998, setting a new standard for the retail industry. In 2005, Marionnaud was acquired by CK Hutchison Holdings Limited, which opened up new opportunities for growth.
In 2008, Marionnaud proudly introduced its first own brand, Bio by Marionnaud. With a strong emphasis on sustainability, expertise, and innovation, Marionnaud now boasts over 10 own brands designed to meet diverse customer desires and needs, all while maintaining affordability.
From the very beginning, Marionnaud has been dedicated to creating positive beauty experiences, empowering both women and men at every stage of their lives to express their unique beauty. This mission has guided the brand as it has expanded its reach, ensuring that every product and service aligns with its core values.
Today, Marionnaud is operating more than 700 O+O stores across 8 markets, including France, Austria, Czech Republic, Hungary, Italy, Romania, Slovakia, and Switzerland. Serving over 7 million loyal members, Marionnaud continues to provide luxury perfumery and cosmetics, solidifying its position as a leader in the beauty industry.
Making the World More Beautiful
Marionnaud enriches lives by creating positive beauty moments. Since its inception, the
brand has been dedicated to supporting causes it truly cares about.
In collaboration with the CEW Beauty Centers, Marionnaud creates a signature plush toy each year, with proceeds going to provide comfort and well-being for over 3,000 hospitalised women fighting cancer and other illnesses. Additionally, through the partnership with Ruban Rose and Estée Lauder, Marionnaud supports breast cancer research and raises public awareness about the importance of early detection. Marionnaud also collaborates with Operation Smile, contributing to the Give a Smile and Women in Medicine campaigns to help cleft children regain their smiles and hope.
Exclusive Rewards for Members
To express its heartfelt gratitude to all customers who have been part of this journey, Marionnaud is launching a series of campaigns designed to share joy with its customers.
In celebration of this milestone, Marionnaud is offering a 100% winning game exclusively for its members with every purchase. Prizes include a stunning jewellery range from the Opéra collection crafted with recycled gold and diamonds, in partnership with the jewellery brand MATY. Additionally, customers can look forward to gift cards, wellness rituals at the Institute, and many more exciting surprises!
Furthermore, Marionnaud is unveiling a playful Instagram filter to engage with customers, while also organising several events to connect with influencers as part of the celebrations marking 40 years since Marionnaud opened its doors!
As Marionnaud celebrates 40 years, I want to thank our dedicated team and loyal customers. This milestone is not just about looking back at our achievements but about envisioning a future where we continue to create a generous, meaningful, responsible, and timeless beauty. Beauty is our Legacy, today and for those who come next.
Kulvinder Birring, CEO of Marionnaud Europe
