Across AS Watson, each retail brand has created its own unique mascot to represent its brand values and personality. These mascots connect with customers in fun and meaningful ways - from promoting wellness and sustainability to celebrating smart shopping and everyday care.
Captain MB and Coin B, MoneyBack Captain MB finds deals quickly and Coin B shares rewards generously. Together, they make saving fun and easy.
Best Guy and Easy, PARKnSHOP The egg-shaped mascots, Best Guy and Easy, represent health, simplicity, and daily essentials with a friendly and modern design.
ForteBee, Fortress A tech-savvy superhero who helps customers live smarter with speed, care, and innovation.
Wello, Watsons International Wello promotes wellness and positivity with a playful spirit and vibrant look across Watsons’ online platforms.
WatsBag, Watsons Hong Kong WatsBag, a green shopping bag who loves fitness and learning, connecting with customers in a caring, energetic tone.
Unik, Watsons Malaysia Unik spreads joy and inclusivity through festive campaigns and sustainability initiatives, bringing Watsons’ values to life.
Green Buddy, Watsons Philippines Green Buddy encourages eco-friendly habits with a fun-loving personality, making sustainability easy and engaging.
Watsy, Watsons Philippines A helpful digital bestie with a shopping bag, solving health and beauty needs.
Wink Doll (N’Wink), Watsons Thailand A girly, energetic mascot from Line stickers, Wink Doll is featured in store openings and activations.
QuQi, Watsons China QuQi is a lucky cat who shares daily fortune quotes, spreading wellness and positivity to customers.
Watsonese, Watsons Vietnam Watsonese, a cheerful gift box mascot, symbolises joy, self-care, and delightful surprises at Watsons.
KOKO, Kruidvat A warm-hearted mascot showing gratitude and connection, turning value into love for loyal customers.
Aaf, Trekpleister Aaf is a wise, quirky shopping expert who brings humour, care, and trusted advice to every customer.
Studley, Superdrug Studley is a lovable dog who represents trust, care, and friendliness in health and beauty.
Penny, Savers Penny reminds shoppers to save smartly. She’s cheerful, savvy, and inspired by the iconic Savers tick.
WatsBottle, Watsons Water WatsBottle represents purity and care, celebrating Watsons Water’s sustainability efforts.
