Watsons Water partnered with QQ Music, one of Mainland China's leading music platforms, to curate an immersive music experience targeting Gen-Z audience. This collaboration resulted in a total of four offline music festivals held in Guangzhou, Shanghai, Shenzhen, and Beijing. Throughout these events, Watsons Water engaged with over 23,000 attendees, while simultaneously reaching a broader audience through live streaming on the QQ Music app. The festivals featured captivating performances by 23 talented and dynamic artists, generating significant social buzz for the brand on popular platforms such as Weibo, Douyin, and RED.
