Trekpleister has launched its refreshed brand and opened a new store concept in Putten and Bodegraven, the Netherlands. The stores showcase an innovative concept that prioritises the customer experience.
The new stores boast a refreshing store front and a stylish interior, featuring newly designed product shelves in a vibrant orange colour. Additionally, the stores feature a modern and fresh beauty corner, while the completely renovated checkout service area complements the overall aesthetic with its wooden design and digital screens. LED lighting has been installed throughout the stores, demonstrating Trekpleister's commitment to accelerating sustainability efforts.
Besides offering an extensive range of products, the new stores enhance product findability through clear product zones such as health, beauty, and personal care. This allows customers to easily and quickly find the specific products they are looking for.
