Superdrug played a pivotal role in achieving tremendous success for The Barbie x NYX collaboration both offline and online. From kick-off meetings to influencer luncheons, head office events, and the experiential Pop-up store, the Superdrug team went above and beyond to bring the "Ken-ergy" to life!
One of the campaign's highlights was the private lunch at SushiSamba Covent Garden, where influencers embraced the pink dress code, perfectly matching the theme of the day. After the lunch, each influencer left with the full set of NYX x Barbie beauty collection and headed to the Pop-up store.
The Barbie-themed activities continued with a Café event at the Croydon office, where the Superdrug colleagues met with great enthusiasm!
