Kruidvat Netherlands has joined forces with The Poverty Fund Foundation to launch the "Pure Luxury" campaign. The campaign aims to raise awareness about welfare poverty. This initiative emphasises that personal care should not be regarded as a luxury, but rather as something affordable for everyone in the community. During the "Together in Action" weeks, Kruidvat and its partners will donate an additional product for every care product sold, providing essential support to those in urgent need.
