BEAUTYCON 2026: World of Beauty marked its third edition this year, bringing together beauty innovation, community and inspiration at SMX Convention Center Manila. Organised by Watsons Philippines, SM Beauty and LOOK At Me, the four-day event featured over 185 brands and immersive experiences exclusively for Watsons Club, SMAC and LOOK List members.
During the event, Dr. Malina Ngai, Group CEO of AS Watson, shared the Group’s 185th anniversary theme, “Grow As One”, celebrating the unity, customer love and shared purpose that have driven AS Watson’s growth for nearly two centuries.
This year’s BEAUTYCON embraced the theme of beauty with no limits, encouraging everyone to define beauty in their own way — reflecting how the brands continue to connect with customers through innovation and inclusivity, while growing together as one.
