Superdrug will launch a new marketplace platform called Superdrug Marketplace in September that will allow hundreds of start-up brands to sell their products. The new platform will be integrated into the Superdrug’s existing website and will feature a wide spectrum of brands from premium to start-ups that are not currently available at Superdrug.
The launch is the continuation of Superdrug's O+O platform strategy, allowing customers to buy products from Marketplace brands that they will have never been seen on Superdrug shelves. Superdrug will further strengthen its leading position in Health & Beauty retail and bring more innovative and growing brands into its business.
