Watsons has achieved remarkable success at the Hashtags Asia Awards presented by Marketing Interactive, winning a total of 5 awards. The WatsonsKOL programme, which is a regional influencer marketing campaign motivating over 70 KOLs across 5 markets, won the gold award for Best Social Media Campaign. By utilizing user-generated content from customers, the campaign effectively increased the exposure of their beauty products and generated leads to eCommerce.
These awards are a testament to our efforts and dedication to influencer marketing, innovative virtual reality use, and inspiring sustainable lifestyles. By leveraging the power of social media, we keep engaging with our followers across all social channels to reach wider audiences, and build strong relationships with our valued customers worldwide, helping more people Look Good, Do Good and Feel Great with Watsons.
Check out the full award list:
