Kruidvat Celebrates 50 Years of Health and Beauty Leadership
Kruidvat Netherlands marks its 50th anniversary in 2025, celebrating half a century as the leading health and beauty retailer in the region.
Meet Our Brand Mascot
Across AS Watson, each retail brand has created its own unique mascot to represent its brand values and personality.
Top Scorers of Customer Love Score💯
Check this out to see the featured top scored of Customer Love Score in our global network!
Summer Getaway
Kruidvat understands the excitement of summer, the season for vacations. In line with this, Kruidvat has launched a new summer campaign featuring an engaging TV commercial with Lies.
Step into Serenity
Kruidvat is excited to launch its brand new Kruidvat Moments skincare line, designed to bring little moments of joy to customers' everyday routines.
Colourful Beauty Journey
Kruidvat and L’Oréal Group have launched the inspiring Beauty Lab at Gelderlandplein in Amsterdam for a month.
Top Scorers of Customer Love Score💯
Check this out to see the featured top scored of Customer Love Score in our global network!
Amazing Deals!
Kruidvat Netherlands is celebrating its 50th anniversary while continuing to delight customers with high-quality products at the best prices.
Empowering Futures
Kruidvat and Trekpleister have renewed their partnership with the Cooperation Organisation for Vocational Education and Business.
