From Aisles to Beats
Kruidvat Netherlands partnered with electronic music brand A State of Trance (ASOT) to celebrate its 25th anniversary, transforming its Rotterdam Binnenwegplein store into a pop‑up dance experience.
AS Watson Global Best Store Team Awards
AS Watson hosted the Global Best Store Team Awards 2026 in Hong Kong, coming together for a memorable Award Presentation Ceremony and Celebration Dinner.
Get it Get it
To highlight its best prices and special offers, Kruidvat has launched the energetic “Get it Get it Get it Weeks” campaign.
Christmas Full of Love
As Christmas approaches, Kruidvat has launched a heartwarming festive campaign to remind everyone that an unforgettable holiday should be within reach.
Top Scorers of Customer Love Score💯
Check this out to see the featured top scored of Customer Love Score in our global network!
Kruidvat Celebrates 50 Years of Health and Beauty Leadership
Kruidvat Netherlands marks its 50th anniversary in 2025, celebrating half a century as the leading health and beauty retailer in the region.
Meet Our Brand Mascot
Across AS Watson, each retail brand has created its own unique mascot to represent its brand values and personality.
Top Scorers of Customer Love Score💯
Check this out to see the featured top scored of Customer Love Score in our global network!