Watsons Launches Exclusive IP “The Watsons Family” Across Asia to Drive Customer Engagement Brand Loyalty
Watsons, AS Watson Group's flagship health and beauty brand, announces the exclusive launch of “The Watsons Family” - an innovative and vibrant character-driven intellectual property (IP) created to revolutionise customer engagement across Asia.
Revolutionary Sunscreen Experience
Watsons Malaysia has launched the new Sunplay Skin Aqua Physical Sunscreen Tone Up Lotion SPF 50 PA++++, setting a record in the Malaysia Book of Records for the "Most Participants in a Sunscreen Application Event" with 256 participants.
Watsons Athletic Club Annual Challenge Reaches New Heights with Over 6,500 Participants and Nurturing Athletic Talents Over 30 Years
Established by AS Watson Group, Watsons Athletic Club (WAC) has long been dedicated to nurturing local track and field talents. Its flagship event, Annual Challenge, was held again this year to encourage youth participation and exchange in one of Hong Kong’s premier athletics competitions.
For a Better Tomorrow
Watsons’ Sustainable Choices campaign empowers customers to shop consciously, featuring 11,000 products across Asian markets and reinforcing Watsons’ commitment to sustainability.
Experience the Extraordinary
Superdrug Presents is back and bigger than ever! With over 70 incredible brands, customers enjoyed unique brand experiences.
AS Watson Leading the Way in Minimising Environmental Impact
AS Watson has achieved its emissions reduction targets ahead of schedule, opened over 2,900 greener stores, and made significant progress toward zero waste to landfill.
Meet Our Brand Mascot
Across AS Watson, each retail brand has created its own unique mascot to represent its brand values and personality.
Taste the Music
FOOD PARC, the global gourmet supermarket and food hall, was transformed into the ultimate chilled-out supermarket music festival.
Championing Youth Sports
AS Watson has been recognised by the InspiringHK Sports Foundation with the Best Practice Showcase Award – Gold Award and the Youth Sports Supporter Excellence Award.
