Established in 1975 as a small electrical appliance shop in Fortress Hill, Fortress began with a simple mission: to bring quality products and service to customers. In 1990, Fortress became part of the AS Watson and has since continued to grow. Today, Fortress is a trusted household name, operating around 70 stores across Hong Kong and Macau, supported by over 1,000 dedicated employees.
Leading the Way in O+O Innovation
As a market leader, Fortress has consistently embraced innovation to enhance the customer experience. In 2017, Fortress took a major step forward with the launch of its online store, laying the foundation for its pioneering O+O (Offline plus Online) strategy that seamlessly connects offline touchpoints with digital convenience. Today, features like the “Chat & Buy” service, ongoing online store enhancements, Click & Collect, and a trade-in platform offer customers greater flexibility, speed, and personalised service anytime, anywhere.
Living Better Together
Fortress believes better living goes beyond technology - it’s about creating a healthier, more sustainable community. Guided by its social purpose “Living Better Together”, Fortress promotes green living through energy-saving initiatives and recycling programmes. In partnership with organisations like Caritas Computer Workshop and V Cycle, it implements schemes for recycling laptop, electronics, and power banks. These efforts reduce e-waste and support digital inclusion, reinforcing its commitment to a more sustainable future for all.
Celebrating 50 Years with Gratitude
To mark its 50th anniversary, Fortress has launched a city-wide celebration featuring marketing campaigns, in-store activations, and exclusive member promotions. The brand recently hosted the Better Living Awards to honour the valued partnerships that have fuelled its growth. A new brand mascot “ForteBee” was also unveiled, representing Fortress’s spirit of innovation, sustainability, and community.
With deep roots in Hong Kong and a future focused on sustainable innovation, Fortress is ready to take the next step together with its people, customers and business partners. As it celebrates 50 years of trust and transformation, Fortress remains committed to helping everyone live better, smarter and happier.
As we mark our 50th anniversary, we honour our shared journey with Hong Kong, never giving up and always striving to live better together.
Clarice Au, CEO of Retail Hong Kong, AS Watson
