From a single store in Assen to nearly 200 stores nationwide, Trekpleister celebrates 45 years of affordable health, heartfelt service, and community impact.
A Humble Beginning with a Mission
On 3 April 1980, Trekpleister opened its first store in Assen, Drente. Its name—meaning both “adhesive bandage” and “something that attracts”—captured the brand’s dual mission: to heal and to welcome. Over 45 years, Trekpleister has grown into a national chain with nearly 200 stores and more than 2,300 employees.
Trekpleister’s journey has been marked by transformation and innovation. After joining AS Watson Group in 2002, the brand quickly evolved into a neighbourhood-focused drugstore that customers trust for exceptional value and friendly service. Renowned for its welcoming store environment and diverse product offerings, Trekpleister is now one of the leading health and beauty retailers in the Dutch market.
Leading in Responsibility and Sustainability
Trekpleister has consistently led the way in sustainability. The brand eliminated plastic disposable bags, opting for paper and reusable alternatives, and removed microplastics from its own-brand products. These initiatives underline Trekpleister’s dedication to a sustainable planet.
Beyond retail, Trekpleister is deeply invested in its communities. The brand supports health awareness campaigns, community projects, and provides accessible health advice. Customers appreciate the sense of recognition and care, knowing they can rely on Trekpleister for trusted advice, competitive prices, and a welcoming atmosphere.
A Joyous Anniversary Celebration
To mark its 45th anniversary, Trekpleister hosted a festive party for 2,000 colleagues. Themed “Gaaf – The Very Best Birthday Party,” the celebration features performances by well-known Dutch artists, fun activities, and heartfelt thanks to the dedicated team that has shaped Trekpleister’s success.
Looking ahead, Trekpleister is focused on further growth and innovation. Plans include new store formats, engaging campaigns with mascot Aaf, expanded loyalty programmes, and continued investment in staff development. The brand’s mission remains unchanged: to offer affordable health and beauty solutions, with genuine attention for every customer.
We celebrate 45 years of innovation and growth, looking confidently towards the future, with a continued focus on quality, customer satisfaction, and our role as a trusted neighbourhood drugstore. The true success of our journey lies in the passion of our people, their unwavering commitment, and the attention and advice we always offer to our customers.
Roland van den Berg, Managing Director of Trekpleister
