Celebrating its 20th anniversary in 2025, Watsons Turkey has grown from its first store in Istanbul in 2005 to a leading health and beauty retailer with 450 stores and nearly 3,500 employees, touching the lives of millions of customers and building a community rooted in trust, care, and happiness.
Beauty with Purpose
Throughout its journey, Watsons Turkey has flourished alongside its customers, always keeping them at the heart of everything it does. From the opening of its first store to becoming a leading retailer, Watsons has stayed true to its mission: "Look Good, Do Good, Feel Great." This commitment has made Watsons a trusted companion in the daily lives of its customers.
Innovation has been pivotal in Watsons’ evolution. Watsons Turkey’s O+O strategy creates a seamless shopping experience, integrating its offline and online stores. Services such as Online Beauty Consultant, Online Skin Analysis, and Click & Collect - where online orders can be picked up in-store within an hour - ensure convenience, personalisation, and speed. This approach not only enhances accessibility but also supports customers in making informed beauty choices, reinforcing Watsons Turkey as a reliable friend in their daily lives.
Watsons Turkey’ commitment goes beyond retail. Through the Watsons Goodness Movement, the brand supports women’s entrepreneurship, environmental sustainability, and animal welfare. Initiatives include partnerships with women’s cooperatives, large-scale tree planting with a goal of 1 million trees by 2030, and expanding sustainable product offerings. Watsons Turkey also improves animal welfare by providing food and shelter for stray animals and reduces its environmental impact through energy efficiency and sustainable packaging.
Celebrating 20 Years: Giving Back and Spreading Joy
As Watsons Turkey marks its 20th anniversary, celebrations are taking place across the market, from Beauty and Personal Care Awards for business partners to in-store surprises for loyal customers. These moments are more than festivities - they are a heartfelt thank you to everyone who has been part of the Watsons growth story.
Looking ahead, Watsons Turkey will continue expand its O+O store network. The brand is committed to increasing its range of sustainable products and further reducing its environmental impact, all while maintaining its unwavering focus on customer satisfaction and sustainability as it shapes the next 20 years. Moving forward, Watsons Turkey will continue to empower everyone Look Good, Do Good, and Feel Great every day.
20 years ago, we set out to make beauty and personal care accessible to everyone. Today, we are not just a retailer, but a companion that adds happiness to our customers' lives. We offer small but sustainable happiness; we see beauty not only as an individual value but also as a social and environmental value.
Mete Yurddas, Managing Director of Watsons Turkey
