Watsons Launches Exclusive IP “The Watsons Family” Across Asia to Drive Customer Engagement Brand Loyalty
Watsons, AS Watson Group's flagship health and beauty brand, announces the exclusive launch of “The Watsons Family” - an innovative and vibrant character-driven intellectual property (IP) created to revolutionise customer engagement across Asia.
Revolutionary Sunscreen Experience
Watsons Malaysia has launched the new Sunplay Skin Aqua Physical Sunscreen Tone Up Lotion SPF 50 PA++++, setting a record in the Malaysia Book of Records for the "Most Participants in a Sunscreen Application Event" with 256 participants.
For a Better Tomorrow
Watsons’ Sustainable Choices campaign empowers customers to shop consciously, featuring 11,000 products across Asian markets and reinforcing Watsons’ commitment to sustainability.
AS Watson Leading the Way in Minimising Environmental Impact
AS Watson has achieved its emissions reduction targets ahead of schedule, opened over 2,900 greener stores, and made significant progress toward zero waste to landfill.
Meet Our Brand Mascot
Across AS Watson, each retail brand has created its own unique mascot to represent its brand values and personality.
Vibrant Retail Fashion
Watsons has unveiled its vibrant new uniform collection, reflecting Gen Z-inspired fashion trends and a bold, energetic aesthetic.
Nurturing Beauty for All
Watsons Malaysia has become the first overseas retailer to launch the Chinese beauty brand Fan Beauty Diary.
Watsons Runway
Watsons Malaysia recently collaborated with IOI City Mall Fashion Week as the official partner.
A Celebration of Beauty
The four-day Watsons Malaysia Beautopia Health & Beauty Expo was successfully held at the IOI Grand Exhibition & Convention Centre, Putrajaya, bringing together over 150 health and beauty brands.
