Watsons Hong Kong has launched its new TRU NIAGEN® brand campaign, encouraging consumers to take charge of their energy and wellbeing through cellular health. Centred around the message “Activate Cell Energy. Stay in Control.”, the campaign highlights the importance of supporting vitality from within.
The campaign features new brand ambassador Rebecca Chiu, Hong Kong’s first Asian Games Women’s Singles Squash Gold Medallist, showcasing how the patented NIAGEN® ingredient helps support cellular energy, better sleep quality, focus and overall vitality.
To celebrate the launch, Watsons Hong Kong has rolled out a range of engaging O+O initiatives across its offline and online platforms, inspiring customers to embrace proactive wellness and take positive steps towards a healthier lifestyle.
