AS Watson Health & Beauty Benelux has introduced the Nature Impact Score, a new and uniform way to make the environmental impact of products more transparent and easier for customers to understand. The score is currently applied to approximately 1,000 own-brand products, supporting customers in making more informed and sustainable choices.
How does the Nature Impact Score work?
The Nature Impact Score provides clear and comparable insight into the negative environmental impact of products, based on the methodology developed by the Global Sustainable Enterprise System. The score combines three elements: environment, circularity and production footprint - into a single, colour-coded indicator ranging from red (higher impact) to dark green (lower impact). The assessment covers the product lifecycle from raw material extraction up to delivery to the store.
Kruidvat
Kruidvat supports the introduction of the Nature Impact Score through a consumer‑facing campaign in the Netherlands and Belgium. The score is actively communicated across O+O (Offline plus Online) channels to help customers better understand and compare the environmental impact of products.
Trekpleister
Trekpleister has integrated the Nature Impact Score into its online store, where it appears within product information, supporting customers at the moment of choice.
