Superdrug launched the #superdrugspotlight campaign to feature makeup artist and content creators. Simply snap a photo or take a video with Superdrug’s products and #superdrugspotlight, then you can have the chance to be featured on Superdrug social media channels!
This year, 5 #superdrugspotlight stars became the face of Superdrug’s “Buy 2 get 3rd free” cosmetics event, they shot their makeup looks in a studio and their looks could be found across social media, online and in store. There was also a giveaway with products featured in the look, 128 pieces of coverage with a total reach of over 1.5 million was achieved!
85 #superdrugspotlight stars have been registered and the hashtag has now been used on Instagram over 50,000 times, showing Superdrug’s position as an authority and inspiration within the beauty influencer space online.