In collaboration with Kayali, ICI PARIS XL hosted two exclusive launch events to celebrate the debut of the new Boujee Kitty fragrance in Brussels, Belgium, and Rotterdam, the Netherlands.
Inspired by the fragrance's signature caramel notes, guests indulged in caramel popcorn and caramel iced lattes specially created to reflect the scent's playful and irresistible character. Influencers and customers also enjoyed personalising their perfume bottles at a bespoke bedazzling station and capturing memorable moments at a themed photo booth.
Blending fragrance discovery with interactive experiences, the events created a fun, immersive and memorable brand experience for all customers.
