This summer, ICI PARIS XL launched a Music Festival campaign, featuring a series of engaging initiatives across key events in Belgium and the Netherlands.
The ICI PARIS XL Beauty Arcade is present at four major festivals - Sunrise, Ronquières, Rijvers and Voodoo Village - spanning the entire summer from June to September. At Sunrise Camping, the creative make‑up “Get Ready” Tent offers professional make‑up artist touch‑ups alongside expert Festival Beauty Editor tips.
The campaign is further supported by a dedicated Festival Beauty Editor blog series, as well as in‑store mini festival activations, bringing the festival beauty experience closer to customers.
