Kruidvat has teamed up with L’Oréal to offer customers a wide range of foundation shades, including 45 shades of L’Oréal Paris Accord Parfait Foundation and 39 shades of Maybelline Fit Me Foundation, to cater to everyone’s need. Customers can test their perfect shade at the new foundation shelf instore, and of course, all shades are also available online.
Kruidvat is the first retailer in Belgium and the Netherlands to take this step and offer such a huge range of foundation shades. Thanks to Kruidvat and L'Oréal's commitment to maintaining the values of diversity, inclusion and equality, this great initiative not only helps customers look good, but also feel confident and empowered.
