Watson's Soda launched “I MIX U” campaign to promote a wide variety of soda flavours including Lychee Martini, Pina Colada and Mojito. Customers are encouraged to create their own drink by mixing and matching different soda flavours. Watson's Soda series are perfect for gatherings, especially for the Generation Z!
Using a virtual idol imma, the products have been promoted on different social media channels. Watson's Soda also invited a number of popular Tiktok KOLs to do the "W" gesture dance, driving a younger generation of customers to participate the dancing campaign.