MoneyBack, the largest loyalty programme in Hong Kong, has won “Excellence in Marketing Collaboration” at the HKMA/ ViuTV & Now TV Awards for Marketing Excellence.
In 2020, in light of the COVID-19 pandemic, MoneyBack was opened up to help all retailers and restaurants to promote their business for free, aiming to stimulate and encourage consumer spending. The programme helped the merchants of all sizes to reach more than 3.7 million MoneyBack members, which is nearly half of Hong Kong’s population. Good job!
