Superdrug has launched a new quiet hour in its stores, which will be implemented every Sunday for the first hour its stores are open. The store radio will be turned off and staff will speak softly during the quiet hour so that customers can shop in a quiet and calm environment. This initiative is to take care of the needs of those who find loud and busy environments challenging, especially those who are autistic or have other neurological differences, and offer them a quiet and comfortable environment for them to shop.
