Happy 30th Anniversary to Rossmann Poland! To celebrate this remarkable success with customers, Rossmann has hosted a simple yet spectacular anniversary ceremony together with the launch of the Making Life Easier marketing campaign. The ceremony also coincided with the celebration of the refitted Rossmann store in Zlote Tarasy. The refitted store highlights various experience-led areas to best suit the shopping habits of customers, including a new health zone, beauty zone, and a new cashier area with self-checkout counters available.
Meanwhile, Rossmann Poland has launched the Making Life Easier campaign, introducing 5 different category labels, namely “Do you feel the climate”, “Unique product”, “New”, “Mega”, and “Smile”, to categorise the products on shelf, making it easier for customers to find what they need in store.
Click here to watch the TV commercial of Making Life Easier campaign: