To celebrate the exclusive launch of SHREDDY protein powders and multivitamin drinks into Superdrug, Superdrug hosted a high energy HIIT class with SHREDDY founder and fitness entrepreneur, Grace Beverley. Over 36 health and wellbeing influencers were invited to participate in the event and drive awareness for the products exclusively available at Superdrug. The event garnered over 180 pieces of social coverage, reaching over 29 million audience.
