Experience the Extraordinary
Superdrug Presents is back and bigger than ever! With over 70 incredible brands, customers enjoyed unique brand experiences.
Meet Our Brand Mascot
Across AS Watson, each retail brand has created its own unique mascot to represent its brand values and personality.
Rise Up and Thrive
Superdrug and Savers are celebrating record growth in their “Rise Up” Apprenticeship Programme, which has doubled in size over the past five years and supported over 5,000 apprentices to date.
The Future of Beauty
Superdrug is launching 30 new Beauty Playgrounds nationwide, starting at Westfield Stratford and expanding to Manchester, Glasgow, and Cardiff soon.
Expect More Pay Less
Superdrug has launched its own brand pop-up store, SuperSwaps, at Cavendish Square, London, to celebrate its own brand innovation over the past five years.
Fashion for All
Superdrug announces the expansion of its online platform, Superdrug Marketplace, to include 60 fashion brands, enhancing a more inclusive cross-category selection.
Top Scorers of Customer Love Score💯
Check this out to see the featured top scored of Customer Love Score in our global network!
Shop with Purpose
As a proud supporter of Marie Curie, Superdrug is excited to announce the support of the Purchase for Marie Curie Nurses campaign for its third year, coinciding with the annual Doing Good Feels Super month.
Dive into Colour
Superdrug has partnered with L'Oréal Paris to create an exciting pop-up café introducing the new LUMI Liquid Blush.
