New In Superdrug

Queen of Drag RuPaul has recently launched the first and only makeup collection exclusively with Superdrug.

Reason to Celebrate

Superdrug has recently achieved an important milestone by reaching 5 million social media followers across its channels.

Final Call for Beauty Talent!

Superdrug is proud to be the first beauty retailer, collaborating with TikTok to host an in-store and on-platform #SuperShow talent competition.

Exclusive Parisian Beauty

Superdrug is excited to reintroduce Bourjois, a French cosmetics brand, after its three-year hiatus from the UK market.

Free Cardiovascular Screenings at Superdrug

Superdrug is now offering free walk-in cardiovascular screenings in its health clinics to help customers detect cardiovascular diseases.

Superdrug Improves Skin Type Inclusivity

Superdrug has pledged to increase SPF and sunscreen testing on darker skin tones by up to 35%, in an effort to improve skin type inclusivity for customers.

Help Customers Shop Smart

To help customers navigate the growing cost of living crisis, Superdrug has pledged to freeze the prices on 130 everyday essential products across personal care, beauty, and healthcare.

Expanding Store to Door Service

Superdrug’s Store to Door service was launched in 2021 and has made over 10,000 deliveries to date.

AS Watson’s Greener Stores Accelerate Global Movement Towards a More Sustainable Future

AS Watson has just celebrated its 180th anniversary and is looking to the future with the launch of our Greener Stores Global Framework. We’re taking a leading role in global retail to show how this industry can be more sustainable in the long term.

You May Also Like ...