True Colours
Superdrug unveiled its Shades of You campaign by making 10 commitments to championing more inclusivity in the beauty industry. Superdrug strives to showcase products for different skin tones and commit to more inclusive ranges.
Share Beauty Spread Joy
Marionnaud has launched its social purpose: Share Beauty, Spread Joy. This involves customers, colleagues and the community. Marionnaud is committed to pouring passion into every tiny, beautiful detail of the customer experience, as well as the bigger picture, for a beautiful, sustainable world.
Sporting Heroes
Young Hong Kong athletes were recognised for their outstanding achivements at the 16th AS Watson Group Hong Kong Student Sports Awards. This year, 883 student sports elites from Hong Kong primary, secondary and special schools were honoured, in a ceremony that was livestreamed for the first time so that winners could share their joy with friends and family members. Over 85% of Hong Kong schools now take part in the awards, and promote a “Yes I can!” spirit that has helped keep young athletes motivated during the past year.
Members Exclusives
Special offers and amazing prizes were all part of celebrations to mark the relaunch of the Marionnaud Switzerland’s Privilege loyalty programme. The new scheme has tiers for different levels of loyalty, and lots of great new advantages exclusively for members.
Spreading the Word
Watsons Hong Kong has appointed artist Lawrence Cheng to be TRU NIAGEN’s ambassador. His widespread popularity will help build awareness around the brand’s promise to keep customers looking youthful.
Good Hair Days!
Bad hair days are now a thing of the past, thanks to the launch at Marionnaud Austria of new haircare brands Elénature and The Insider. Whether customers have curly, straight, dry or oily hair, Marionnaud has the products to help them create the styles and conditioning they desire.
Challenge Yourself
Watsons Hong Kong volunteer team hosted its first O+O CSR activity, the #GetActive Burpees Challenge, with charity partner InspiringHK Sports Foundation, inviting school students and colleagues sweated it out over three days!
New ICI PARIS XL Store
A new ICI PARIS XL store is opened in Groningen, Netherlands.
No Limits
Watsons Malaysia has teamed up with leading girl group DOLLA, who will now be the face of the exclusive C.Code line of cosmetics. DOLLA member have loveable personalities that chime well with C.Code’s mission to show everyone they can enjoy creating the look they want, without limits. It also inspires young customers to see C.Code as step towards “Making You, You”.
