Eco-friendly Shopping

To take further step to protect the environment, Kruidvat and Trekpleister have stopped selling disposable plastic bags and kept encouraging customers to bring their own shopping bags.

AS Watson Benelux Accelerates Sustainability Progress with New Distribution Centre

AS Watson Benelux has opened a new distribution center in Oosterhout, the Netherlands, boasting an area of 14,000 square meters, marking its third distribution centre in the region to cater for growing needs.

Back to School

Summer holidays are over and the normal routines are getting started again. Kruidvat truly understands the feeling of getting back to the busy school life.

Celebrating 30 Years of Excellence

To celebrate its 30th anniversary, Kruidvat Belgium invites over 2,000 employees to a fabulous party celebration.

We Empower Women

At AS Watson, we believe in the New Beautiful, a new kind of beauty that’s good for everyone. Beautiful glows from the inside. It’s how we treat ourselves and each other. It’s how we live, who we are, and who we can be. The beautiful is in us all, and for us all.

Kruidvat’s New Sustainability Webpages Now Live!

To keep customers posted about its sustainability policy and activities, new sustainability webpages of Kruidvat Netherlands and Belgium have been recently launched.

Kruidvat Launches Sustainable Choices Products

Kruidvat has collaborated with its supplier partners to launch a selection of Sustainable Choices products, ranging from skincare to hair and body care products which are categorised as ‘’Natural & Economical’’ products. Now, all sustainable products are available in physical store as well as eStore, making it easier for customers to choose the right products that best suit their needs.

Kruidvat’s Christmas TV Commercial

Preparing Christmas celebrations can be challenging, but Kruidvat has everything customers need for this festive season, from house decorations to gifting, makeup and hairstyling. Kruidvat’s new Christmas commercial shows how a single mother can save money on hosting a Christmas party with her family, she even used the money she saved up to play a trick on her ex-husband! What a humourous story!

Protecting Animal Welfare

Kruidvat and Trekpleister are delighted to be included in the Dutch Fur Free List. They have always been protecting animal welfare and had a zero-tolerance policy for products with fur. AS Watson Benelux will continue to fight for fur-free brands in the Netherlands.

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