Foundation Party

Kruidvat has teamed up with L’Oréal to offer customers a wide range of foundation shades, including 45 shades of L’Oréal Paris Accord Parfait Foundation and 39 shades of Maybelline Fit Me Foundation, to cater to everyone’s need.

The Best Protection for Babies

Kruidvat understands that every parent wants the best for their little ones. To fulfill this need, the brand has recently launched a promotion campaign, inviting customers to try its best-selling Exclusive Brand diapers at a special “baby price”.

Welcome Dominic to the Netherlands and UK!

Dominic Lai, Group Managing Director of AS Watson Group recently returned to the Netherlands and UK following a 4-year hiatus due to the pandemic.

Let’s Keep the Street Clean!

ICI PARIS XL organises volunteer day every year to encourage colleagues to give back to the community together.

What’s Behind the Scenes?

Kruidvat used an interesting and engaging TV commercial to launch its refreshed loyalty programme Kruidvat Club earlier this year.

Top Scorers of Customer Love Score

Check out the featured top scorers of Customer Love Score in our global store network!

Make a Difference with More Sustainable Choices

Kruidvat has unveiled its refreshed Kruidvat Natures skincare and personal care product series at the media launch event. Made from at least 95% natural ingredients, the latest Kruidvat Natures series features a wide variety of skincare and personal care products.

Trash to Treasure

ICI PARIS XL Netherlands has launched the Bring Your Bottle Back campaign, inviting customers to bring their empty beauty products or perfume bottles for a nice saving on their next purchase.

Just For You!

Kruidvat has taken steps to enhance its loyalty programme - Kruidvat Club, offering members a wide array of exclusive benefits, such as a gift with purchase, extra points and special promotions.

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