Protecting Animal Welfare

Kruidvat and Trekpleister are delighted to be included in the Dutch Fur Free List. They have always been protecting animal welfare and had a zero-tolerance policy for products with fur. AS Watson Benelux will continue to fight for fur-free brands in the Netherlands.

All Around You

Kruidvat has launched a fun and innovative TV commercial to promote its Exclusive Brand products. The new TV commercial tells the story about how a single mother takes care of her 3 kids with Kruidvat’s Exclusive Brand products. It’s an interesting story to show Kruidvat is offering a wide range of Exclusive Brand products, from toothbrush to supplements, to meet the needs of the whole family.

Just for You

Kruidvat has launched a range of Soul Secrets pampering products to help customers indulge themselves in a little luxury. With fragrances aligned with the themes Love, Energy and Balance, the bath and body products were launched with surprise gifts for journalists.

Driving Change With Love

A 2-day Sustainability Webinar was held by AS Watson Group’s Global Sustainability Committee on 19-20 July, with Driving Change being the theme. All the participants were motivated to take the lead in driving changes and innovation in every market we operate. With love, every one of us is important in making the world a better place.

New ICI PARIS XL Store

A new ICI PARIS XL store is opened in Groningen, Netherlands.

Kruidvat - 4 New Stores

Kruidvat opens 3 new stores in Ninove, Pelt and Waterloo in Belgium and 1 store in Leek in Netherlands.

Green Achievements

Kruidvat reported impressive results in its latest CSR Annual Report, with achievements including a 50% reduction in CO2 emissions in 2020 compared to 2015, and having 599 stores equipped with energy-efficient LED lighting.

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