Inclusive Shopping Experience
Superdrug has launched new accessibility features on its online store to make online shopping more inclusive for disabled customers.
Innovate to Win!
InnoTeam, one of AS Watson Group’s global talent development programmes, brings together a team of young talents from various markets.
5 Million Members Milestone
Great News! The Perfume Shop's VIP Rewards Club has reached a significant milestone of 5 million members.
Welcome Dominic to the Netherlands and UK!
Dominic Lai, Group Managing Director of AS Watson Group recently returned to the Netherlands and UK following a 4-year hiatus due to the pandemic.
Protect Your Skin!
In celebration of the exclusive new launch of Bioré UV Aqua Rich SPF30 and SPF50 at Superdrug, the brand hosted a luxurious dinner event inviting celebrities and media friends.
Night of Lebanon
The Perfume Shop is delighted to host an intimate dinner, inviting media friends and influencers to celebrate the launch of Elie Saab's new fragrance - Elixir.
Uplifted Greener Shopping Experience
Good news to customers! Superdrug is planning to open 25 new stores in the UK this year, offering an enhanced physical shopping experience to its customers, including beauty treatments and healthcare services via its pharmacies and nurse clinics.
Top Scorers of Customer Love Score
Check out the featured top scorers of Customer Love Score in our global store network!
Taking Recycling To The Next Level
The Perfume Shop has launched its largest perfume bottle recycling service as part of its focus on sustainability and on-going commitment to combat unnecessary perfume bottle wastage.