The Magic of Christmas

In celebration of the Christmas season, The Perfume Shop has released a Christmas video in partnership with Coty, highlighting the festive universe of fragrance that customers can discover in-store or online at The Perfume Shop!

Launch of Superdrug Marketplace

Superdrug has officially launched its new online platform - Superdrug Marketplace, featuring over 300 health and beauty brands from premium to start-ups.

Support for You!

Superdrug and Savers are proud to announce that they have raised an incredible £10 million throughout 10 years of partnership with Marie Curie.

New In Superdrug

Queen of Drag RuPaul has recently launched the first and only makeup collection exclusively with Superdrug.

Swap Spritz for Shovels

As part of the Feel Good When You Smell Good campaign to celebrate the brand’s 30th Anniversary, volunteers from The Perfume Shop have teamed up with L’Oréal to cultivate a “Scentsory Garden” in a bid to create a place of peace for members of the Keech Hospice Care which provides free, specialist care for adults and children with life-limiting illnesses.

Reason to Celebrate

Superdrug has recently achieved an important milestone by reaching 5 million social media followers across its channels.

Cast Your Vote!

The Love Perfume Awards are back! The Perfume Shop is excited to announce that their Love Perfume Awards 2022 voting is now open.

AS Watson Group Supports Young People with 200,000 Jobs Pledged Globally by 2030

In response to the International Youth Day, the world’s largest international health and beauty retailer, AS Watson Group, announced its commitment to provide 200,000 job openings for young people globally by 2030.

Final Call for Beauty Talent!

Superdrug is proud to be the first beauty retailer, collaborating with TikTok to host an in-store and on-platform #SuperShow talent competition.

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