Support Reforestation

The Perfume Shop has partnered with the Eden Reforestation Projects to plant a tree for every perfume bottle customer brings in to recycle. At the end of last year, it put a twist on the initiative for the World Environment Day and planted a tree for every bottle sold as well as the ones recycled.

Superdrug Delivers Over 210,000 Vaccinations

It’s one year since Superdrug delivered the first COVID-19 vaccination, making its Guildford store the first high street pharmacy to start delivering vaccinations to the public. Thanks to Superdrug’s healthcare teams and 280 store colleagues who cross-trained to support patients, over the past year, Superdrug has delivered over 210,000 vaccinations, in 27 stores across England, Scotland and Northern Ireland.

Celebrating 30 Years of Passion

In the Year of Passion, The Perfume Shop is celebrating its 30th anniversary in 2022. Over the years, The Perfume Shop team has been taking care of its customers with LOVE and PASSION and has now become their most-loved brand. 

Do Good this Holiday Season

This holiday season, AS Watson’s business units partnered with various charitable organisations to share love with people in need, making the world a better place.

Giving Back to Local Community

Colleagues at The Perfume Shop volunteered at ONE CAN TRUST, a charitable organisation that helps alleviate food poverty, to give back to the local community during Christmas. They supported the Christmas rush - sorting cans, dating food, packing Christmas hampers and creating family fruit and vegetable packs.

Celebrating 30 Years

The Perfume Shop is celebrating its 30th anniversary in 2022. To kickstart the celebrations in a #FeelGoodWhenYouSmellGood way, The Perfume Shop has set up a “30 Day Feel Good Bingo” challenge. There’re thirty challenges to complete and all money raised from sponsorship will go to its charity partners Alzheimer's Research UK and Marie Keating Foundation.

AS Watson O+O AI-Powered Skincare Solutions

AS Watson has been working with its Tech Partner Revieve to develop an AI-powered Skin Advisor, which analyses skin conditions to give suitable product recommendations based on biometric data.

Personalised Gifts

Make your loved ones feel like a VIP this Christmas! The Perfume Shop is excited to provide personalised ribbons during Christmas so that you can prepare tailor-made gifts for your family and friends. For every personalised ribbon sold in-store and online, TPS donates 50 pence to Alzheimer’s Research UK and Marie Keating Foundation.

Quiet Shopping Experience

Superdrug has launched a new quiet hour in its stores, which will be implemented every Sunday for the first hour its stores are open. The store radio will be turned off and staff will speak softly during the quiet hour so that customers can shop in a quiet and calm environment.

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